It wants to lean on AI to attract users, while new environmental-focused features should strengthen its brand with younger shoppers.
It partnered with Spotify Premium and can use other tie-ins and products to sustain rapid growth.
Banks are focused on B2B opportunities and generative AI to drive revenue as they usher crypto out the door.
Over half of US and UK adults research and buy products online via a retailer’s website, per Coveo. More than a third (37%) take a slightly different approach, researching products on a retailer’s website but waiting to buy them in a physical store.
At a time when creative quality drives nearly 60% of purchasing intent, the ability to produce insights-driven creative that’s optimized across channels, audiences, and goals is more important than ever.
Younger consumers and higher-income shoppers are powering Walmart’s grocery growth while its physical footprint gives it an edge in retail media. Its burgeoning logistics business could be the next big thing for the retailer—and its bottom line.
Inflation for pet food and services was over 10% in April, according to the US Bureau of Labor Statistics. But the category has won a reputation of being somewhat recession-proof, thanks to its necessity for pet owners. “People will be spending more on the pets that they have already, despite the fact that it’s been a relatively inflation-wary populous,” said our analyst Jeremy Goldman on a recent episode of our “Behind the Numbers: Reimagining Retail” podcast.
US linear TV ad spend is shrinking (8.0% YoY) as connected TV (CTV) ad spend grows (21.2% YoY). This year, US CTV ad spend will total $25.09 billion while linear will total $61.31 billion.
Walmart Connect is teaming up with NBCU to power ads in sports livestreams: The partnership is part of Walmart Connect’s growing CTV ambitions, which includes an expanded deal with Roku.
On today's episode, we discuss password sharing and live sports on Netflix, what the definition of "convenience" is, if awards shows have turned things around, where we spend time with connected devices, sweetgreen's plan to automate all stores in five years, who invented the card game Uno, and more. Tune in to the discussion with our director of forecasting Oscar Orozco, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.
Flush with palimony from its breakup with TD Bank, First Horizon is flaunting its new, independent status.
Ad agencies are split on generative AI. Some are diving into the emerging tech with partnerships and acquisitions. Others are wary of the hype. With major ad platforms like Meta, Google, and TikTok developing their own AI tools, agencies need to establish a clear approach—or risk irrelevance.
On today's episode, we discuss some predictions for 2023 that are too specific to be 100% certain but could still come true, including: why Microsoft would want to buy Roku, whether TikTok will make a splash in search advertising, who will be the runaway retailer of the year, if Instagram's new Twitter competitor app will be a hit, and more. Tune in to the discussion with our analysts Debra Aho Williamson, Andrew Lipsman, and Paul Verna.
Digital D2C disruptors, like Peloton and Casper, will bring in about $100 billion less in US ecommerce sales than the $134.55 billion of their established counterparts this year, according to our forecast.
Mobile lock screens and home screens are emerging as a new way for publishers and media companies to connect consumers with customizable, functional, and frictionless content experiences that look like TV but act like mobile.
Bud Light is no longer the US’ top-selling beer brand: While cost-conscious consumers turn to macro beers, AB InBev’s Dylan Mulvaney-related missteps are pushing them to other brands.
It partnered with FreedomPay and Marriott as part of a wider shift to grow volume by focusing on payments for bigger restaurant and hospitality brands.
Accenture is investing $3 billion in AI in the next three years. The biggest challenge will be balancing automation with the human component of business operations.
The Chase Freedom Rise card offers rewards and features tailored to new-to-credit customers to widen its appeal.
Along with digital upgrades, banks must improve the customer experience with relevant products and services.