Retail media will continue to be the fastest-growing segment of digital advertising in the coming years. By opening up their digital platforms to third-party sellers, retailers can generate high-margin revenues from advertising and marketing services charged to sellers to promote their products both on- and offsite. Amazon has built a commanding lead in this space—Amazon Ads draws more than three-quarters of US retail media ad spend.
US retail marketplace ecommerce sales will reach $603.20 billion in 2027, representing 34.8% of total retail ecommerce sales, per our forecast.
Attention-grabbing shopping ads bridge the gap between businesses and consumers, fostering an engaging shopping experience while also driving profitability.
In the first half of 2023, connected devices became more shoppable, driven by retail media and emerging technologies like visual search, while Apple has emerged as a big winner, using its domination in the smartphone market to muscle in on ad revenues.
Established brands are beating digital natives at their own D2C game. As marketplace and wholesale opportunities obfuscate what it means to sell D2C, brands need to keep up with both their retail and marketing playbooks—or risk falling behind.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the sizes of different digital marketplaces, what their unique selling points are, and why smaller retailers are building out their own. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of digital marketplaces. Join our analyst Sara Lebow as she hosts forecasting analyst Whitney Birdsall and analyst Sky Canaves.
Borrowers struggling with inflation and rising interest rates can pay just the interest on their loans for up to six months—with no implications.
Ad industry spending is crawling out of a dark period: The US ad market grew 2.5% in May, the first increase in 11 months.
Key stat: In the US, 71% of Gen Z adults say they are likely to make a purchase directly via Instagram, according to Jungle Scout. Just 40% of adults overall say the same, with the caveat that older generations are less likely to buy from social networks in general.
Ads encourage engagement, but your post-click experience determines who will ultimately be your customers. Here is how your brand can pair creative ads with interactive landing pages to improve engagement and the likelihood of conversions.
TikTok doggedly pursues ecommerce expansion: The platform inked several deals to help grow its merchant base, but it faces significant obstacles in its path to growth.
Generative AI takes spotlight at VidCon: As new tools debut, attendees express mixed opinions on AI's impact on content creation.
On today's episode, we discuss how this year's Amazon Prime Day will be different, how competitors can maximize the sales holiday's impact, and an uncanny link between Prime Day and the end-of-year holiday season. "In Other News," we talk about the significance of NBCUniversal and Walmart Connect bringing targeted ads to live sports and Amazon's AI initiatives. Tune in to the discussion with our vice president and analyst Andrew Lipsman.
Reported plans to launch Apple Pay and its credit card in the country could support growth plans—if it beats out stiff competition.
On today’s episode, we discuss the environmental impact of blockchain technology and cryptocurrency mining. In our “Headlines” segment, we discuss the deal Bitdeer, a Bitcoin-mining company in Texas, had with the state when the power grid became distressed during the winter of 2021 and how crypto must overcome its reliance on old technologies that pollute the environment. In “Story by Numbers,” we discuss a 2022 report conducted by climate and economic researchers that estimates Bitcoin mining may be responsible for 65.4 megatons of carbon dioxide per year, comparable to the entire country of Greece. And in “What If,” we examine what would happen to crypto if governments around the world required carbon tax credits in order to operate and restrictions were put in place for the amount of energy crypto and blockchains consume. Join the conversation with host Rob Rubin and our analysts Jenna McNamee and David Morris.
Regulators will consider feedback, and big banks have a lot. Community banks get relief from the updates.
Reels revolution: Meta doubles down on short-form video to better compete with TikTok.
Embedded life insurance opens new distribution channels to get basic offerings in front of consumers—and at contextually relevant moments when they’re more likely to buy. To maximize this opportunity, insurers must move fast and partner with brands that are trusted, well recognized, and digitally mature.
Every year, there are a handful of topics that dominate the conversations at the Cannes Lions International Festival of Creativity. AI was this year’s buzzword., with Gen Z making a large appearance.
Every marketer wants to know: What do Gen Z consumers care about? How do they shop? What motivates them to make a purchase?