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Amazon uses its customer base and ecosystem to test AI-powered shoppable video ads

Article by Gadjo Sevilla  |  Feb 27, 2025
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Amazon uses its customer base and ecosystem to test AI-powered shoppable video ads
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Marketing Technology
Digital Shoppers & Buyers
Digital Advertising
United States

The news: Amazon is testing shoppable video ads within its Rufus AI shopping chatbot, expanding beyond text-based placements. 

These ads appear alongside AI-generated responses to queries, offering brands and advertisers a dynamic way to engage a captive audience. 

Early tests suggest Rufus ads occupy about 1% of search budgets—a very small portion of ad placements compared with other search options—but video’s visual appeal could drive higher conversions, per Adweek.

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