B2B marketers are increasing ad investments despite challenges with ad waste and targeting. In addition, the B2B buyer journey is evolving, requiring marketers to find new ways to connect with customers. To maximize ROI, B2B marketers should consider account-based marketing to improve targeting or leverage AI to optimize and personalize campaigns.
Domino’s inks deal with DoorDash to expand delivery reach: The partnership will put the pizza chain on track to reach its goal of $1 billion in sales from aggregator platforms by 2026.
Amazon and AppLovin make TikTok bids as sales deadline approaches: While a deal has yet to be inked, Trump and TikTok seem to be confident in the app’s future.
With fresh data running out online, AI bots are swarming Wikimedia, creating costly bandwidth surges and risking future paywalls.
Demand is melting hardware, throttling performance, and showing just how brittle the infrastructure behind AI’s biggest platforms really is
With training lagging and pressure mounting, businesses risk losing talent and momentum in a workplace increasingly shaped by automation.
With promised features missing, the rollout echoes a broader trend of overpromising and underdelivering in AI.
A large majority of US adults under 35—60% of adults aged 18-24 and 62% of adults aged 25-34—mainly use a mobile app to interact with their bank, according to September 2024 data from Fico.
Last month, Instagram rolled out its Testimonials feature, an ad format that allows brands to pay creators for sponsored content that includes comments.
GenAI adoption complicates retailers’ customer acquisition strategies: Brands are struggling to optimize their websites and product listings to account for rising traffic from genAI tools.
Baby boomers support their adult children at the expense of their retirement accounts.
The P2P player was able to make this pivot thanks to the success of its integration in banks’ apps, which currently lead to 98% of its transactions
Global ad spend slows compared to initial expectations: The downtrend is attributed to stagflation, looming recessions, and intensifying tariffs threats.
As the deal gets close to being finalized, banks and payment players need to prepare for a new competitive landscape
Many may turn to BNPL to make these purchases, providing a growth opportunity for providers
Nearly a quarter of the UK consumers have witnessed shoplifting in the past year: A similar number have also seen staff abused as retailers say crime has gotten out of hand.
Social and streaming platforms now drive Gen Z’s content choices as algorithmic recs eclipse word of mouth for viewing choices.
Dutch Bros’ secret sauce helps it defy gravity: The coffee chain is thriving at a time when macroeconomic headwinds are creating clear challenges for companies like Starbucks and McDonald’s.