Off-site retail media ad spend will grow 42.1% in 2025, almost three times as much as on-site, according to our November 2024 forecast.
The impacts of the Trump Administration’s new tariffs are already rippling through global supply chains and consumer markets. "US retailers should be dusting off their inflation playbooks and brace for erratic shifts in spending patterns," warned our analyst Blake Droesch.
When you think of tax season, gaming or dating probably don’t come to mind. But for H&R Block, flipping that narrative is part of a larger strategy to meet the next generation of taxpayers exactly where they are—whether it’s in a virtual mansion on Roblox or swiping right on Tinder.
Trump’s tariffs fuel ad industry pullback: Marketers are cutting budgets and ad growth projections fall sharply as inflation and trade uncertainty rise.
The end of de minimis is nigh: The rule that fueled the rise of Temu and Shein is set to end on May 2.
Worsening economic conditions will be felt deeply by issuers if the tariffs remain in their current form
A popular influencer has recommended drastic changes in daily spending.
Vimeo Streaming empowers creators with subscription tools: The platform helps monetize video content through branded apps, AI tools, and flexible pricing.
3 in 4 shoppers switched brands in the past year: More retailers are looking to rewards programs to encourage loyalty amid macroeconomic headwinds.
Leaning on non-card revenue can help the network maintain its momentum even if shaky economic conditions lead to slower consumer spending
WPP acquires InfoSum for AI-driven, privacy-first data tools: The move enhances WPP Open with secure clean room tech as marketers shift from ID to AI.
Market instability as well as concerns over an economic slowdown as a result of President Trump’s tariffs are making the BNPL player pause its plans
With AI revenues soaring and Azure scaling, Microsoft is doubling down on infrastructure to lead tech’s next wave, even as regulators circle.
The app limits access to just three preset hours, betting on nostalgia, minimalism, and scarcity to counter tech fatigue.
Gen Z consumers are more likely to participate in economic boycotts: Their willingness to stop spending with their favorite brands over DEI and other issues should give retailers pause.
Hershey sees LesserEvil as the greater good in healthier snacking: The consumer packaged goods giant is buying the snack brand as part of its push to diversify its offerings.