Healthcare companies slashed marketing budgets in 2024: This points to lower spending, but also more efficiency as companies move from traditional expensive TV plans to more targeted TV, digital, and social media.
Senate confirms Dr. Oz to lead CMS: Reducing Medicare Advantage overpayments could be a priority for Oz and his team. Looming cuts to Medicaid will be tougher to justify.
GoodRx rolls out expanded online pharmacy services: Consumers fill medications and pay for them on GoodRx’s platform. Struggling drugstore chains can partner with GoodRx and improve their customers’ pharmacy experiences.
China’s retaliation rattles markets, but Big Tech could offset losses by leaning into AI, services, and subscriptions—if consumers still bite.
Regulators may hit X with a $1 billion fine, escalating a standoff that could provoke Trump and push Musk to yank the platform from Europe.
TikTok receives another 75-day extension: As Trump signs a second executive order to keep the app alive, its future remains murky.
Apple News’ “abysmal” ad revenues requires advertisers to rethink: Poor ROI and a lack of changes to improve the platform could spell trouble.
Meta, TikTok, and X in hot legal water: The platforms are facing suits in the US and EU that could have implications for how advertisers invest.
On today’s podcast episode, we discuss how companies can figure out where AI should go, how to deal with model inaccuracies, and tons of tips on how best to use AI at work. Join Senior Director of Podcasts and host Marcus Johnson, Senior Vice President Henry Powderly, and Senior Analyst Gadjo Sevilla for the conversation. Listen everywhere and watch on YouTube and Spotify.
US social media creators saw a nearly 40% (39.8%) YoY increase in tipping and gifting revenue, according to our March forecast.
Trump’s tariffs roil the retail industry: Reciprocal measures will touch virtually every sector, leading to higher prices for the consumer.
The large card program is in flux, with both its issuer and network partnerships up for grabs
The tie-up can help Affirm’s strategy of building out its debit card to grow its overall payments volume
As the ban deadline nears, creators are diversifying fast—but juggling platforms with different audiences and monetization tools poses operational hurdles.
Amazon wants to be where all ecommerce journeys begin: The company is testing an agentic AI-powered feature that helps shoppers buy select products directly from other brands’ websites.
Trump’s “Liberation Day” provides little clarity: The tariff announcements, while far-ranging and punitive for the US’ largest trading partners, failed to lift the cloud of uncertainty hanging over businesses and consumers.
The payments giant is expanding its financial media network to monetize its data and push profitability efforts forward
Retailers cut 57,804 jobs in Q1: That’s up an eye-popping 370% YoY as the number of retail bankruptcies grows amid an increasingly uncertain macroeconomic climate.
We list the key takeaways from EY’s survey of Gen Zers.