China turns to stimulus, charm offensive to blunt Trump’s tariffs: But US duties of 104% could deal a severe blow to an economy struggling with depressed consumer and business confidence.
Tariff escalation reshapes Latin America trade: New duties disrupt retail margins, inventory flows, and regional growth forecasts.
Bringing manufacturing back to the US is easier said than done: Tariff uncertainty makes it hard for companies to take on large-scale projects.
Reddit expands its IAS partnership: New tools tackle fraud, improve viewability, and strengthen brand confidence on the UGC-heavy platform.
Consumers prefer fewer personalized ads over more generic ads: An IAB Europe report found that personalization works—but transparency is key.
Social and music apps dominate younger users’ attention: The strong generational tilt toward these categories reinforces that routine-use platforms offer better ROI for marketers than niche apps.
Consumers became more cautious with their spending, a trend that could worsen with Trump’s reciprocal tariffs
Uptake could be limited given the crypto market plunge
Acadia acquires Crush to expand Amazon-first capabilities: The deal reflects growing demand for full-funnel retail media solutions.
Consumers are eating at home more often: Cooking is on the rise as shoppers look to save.
With iPhone prices poised to spike, Apple’s supply chain edge offers a short reprieve, but panic buying reveals deeper economic fears taking hold
Medicare and Medicaid won’t have to cover GLP-1s for weight loss: The Trump administration rejected a proposal that would have improved access to the drugs for millions of Americans. The consequences will be greater for patients than for Big Pharma.
Patients want more digital health support from drug companies: Respondents in a recent survey say it would improve their worsening perception of pharma.
HHS’ massive FDA layoffs could delay food and drug inspections, approvals: HHS denies cuts will affect food and drug safety inspections and drug approvals, but a swath of FDA experts are concerned about drug innovation, review processes, and manufacturing safety.
41% of US advertisers expecting budget cuts due to tariffs plan to cut from social media, while 24% plan cuts to linear TV and gaming, per February 2025 from the Interactive Advertising Bureau (IAB).
Tariffs are destabilizing Hollywood’s growth: Rising costs and shrinking ad budgets threaten content, licensing, and consumer engagement.
Sponsored AI Lenses let users drop into branded scenes via selfies, offering a fast, cost-cutting alternative to AR with higher engagement potential.
True Religion, the 23-year-old urban casual lifestyle apparel brand, has maintained relevance by strategically balancing heritage with innovation and leveraging cultural connections, while expanding to new audiences.