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WPP acquires InfoSum to boost AI and privacy-safe data strategy

The news: WPP has acquired InfoSum, bringing a privacy-first clean room provider into GroupM’s portfolio as it doubles down on AI and data ownership.

  • The acquisition allows WPP to embed InfoSum’s privacy-preserving tech into its own stack, enabling clean rooms to be built and operated within client ecosystems.
  • InfoSum’s notable client relationships with Netflix, Samsung Ads, and TransUnion will be integrated into WPP Open, the company’s AI-powered marketing engine.

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