The news: WPP has acquired InfoSum, bringing a privacy-first clean room provider into GroupM’s portfolio as it doubles down on AI and data ownership.
The acquisition allows WPP to embed InfoSum’s privacy-preserving tech into its own stack, enabling clean rooms to be built and operated within client ecosystems.
InfoSum’s notable client relationships with Netflix, Samsung Ads, and TransUnion will be integrated into WPP Open, the company’s AI-powered marketing engine.
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