People worldwide spent less time with media across all categories except mobile (which remained the same) in H1 2024 as compared with H1 2023, per GWI data.
Walmart’s strong Q3 bodes well for its holiday performance: The retailer’s sales and profits beat expectations thanks to healthy ecommerce growth, more affluent shoppers, and recovering general merchandise sales.
On today’s podcast episode, we discuss what happened to Spotify’s subscriber growth after it raised prices, how it plans to take on YouTube, and what has led to the audio giant inching closer to profitability. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Analyst Daniel Konstantinovic.
After Elon Musk took over Twitter and rebranded the platform to X, worldwide ad revenues were slashed in half, from $4.14 billion the year Musk took over in 2022 to $2.00 billion in 2023. EMARKETER forecasts those declines to continue through 2026, the end of our forecast period. But the reelection of Musk’s close ally, President Donald Trump, could change how some marketers think about the platform.
Streaming has transformed sports viewership—and advertising along with it. With more fans tuning in through connected TV than traditional broadcast, brands now have a unique chance to reach a loyal, engaged audience.
A forced sale could upend Google’s ad revenue streams, alter the search landscape, and open the browser market to new competition.
61.4% of US marketers who spend $500,000 or more per year on digital advertising want better/faster media mix modeling (MMM) to upgrade their measurement strategies, according to a July 2024 study from EMARKETER and Snap Inc.
US ad spend on financial media networks (FMNs) will more than double in 2025 and again in 2026. But with just $710 million projected in US ad spend in 2025, per June 2024 EMARKETER forecast, FMN ad spend will be 18 times smaller than retail media network (RMN) ad spend.
Streaming ad loads haven’t changed much lately. To a viewer accustomed to watching Netflix without ads, 9 minutes of ads per hour may seem like a lot. But that’s still much lower than linear TV, which has about 15 minutes of ads per hour.
Unified commerce aims to provide a complete picture of the customer experience across channels. By integrating the underlying tech stack that powers in-store and online operations, retailers can compile comprehensive and accurate shopper data that can be applied to a variety of revenue-boosting use cases, including personalization, loyalty programs, and the development of AI tools.
Amazon, Best Buy, and Google will launch sales on November 21: The shorter-than-usual period between Thanksgiving and Christmas is driving retailers and brands to start their holiday pushes early.
Coca-Cola’s full throated embrace of generative AI: The company launched a series of holiday ads made with AI that could inspire others to follow suit.
Attentive’s findings challenge SMS frequency fears: Holiday shoppers welcome more personalized, frequent messages, doubling retailer revenues with minimal opt-outs.
7-Eleven plans to open 115 larger-store formats by year-end, offering customers an expanded assortment of food options. The retailer also plans to add 51 new fresh food SKUs by the end of 2025.
The 2024 general election has been dubbed “the podcast election” due to candidates’ potentially game-changing appearances on some of the biggest podcasts in the US. These appearances illustrate the untapped potential of podcast advertising. “Podcasts may have played a big role in the US election, but they're still getting overlooked by advertisers,” wrote EMARKETER senior vice president of content and executive editor Vladimir Hanzlik on LinkedIn.
On today’s podcast episode, we discuss what’s fueling Amazons online shopping revenue, how much its advertising business is contributing to its total revenue, and how significant its cloud business has become. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff.
Netflix's failed boxing stream raises serious concerns about its tech capabilities: The platform has six weeks to fix major issues before streaming NFL Christmas games.
Though programmatic nonvideo digital display ad spend will continue to grow through 2026 when it will hit $70.99 billion, its share of total programmatic digital display ad spend is declining, according to our forecast.
Nike's recent struggles highlight the risks of an ill-timed shift to direct-to-consumer (D2C) sales. The sportswear giant's sales slumped 10% YoY for the quarter ending August 31 as competitors gained market share.
A record number of people plan to shop over the Cyber Five: The NRF’s forecast dovetails with stronger-than-expected October sales, suggesting retailers have momentum heading into the holidays.