On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.
October’s and November’s share of US digital holiday consumer spend has not shown a consistent increase since 2018, despite retailers moving their holiday sales earlier, per an April 2024 report from Comscore.
Nearly half of US adults who have made a purchase via shoppable commerce have done so on social media, according to our February 2024 survey conducted by Bizrate Insights. But budding partnerships between brands and streamers may shift more commerce toward connected TV (CTV) platforms, especially around live events. For example, Paramount piloted a shoppable experience during the CMT Music Awards, NBCUniversal launched a new shoppable ad format ahead of this Summer’s Olympics, and Amazon added shoppable ads to its Amazon Prime platform.
SoftPOS is a form of mPOS that can turn any seller’s smartphone into a payment terminal.
TJX, Ross Stores are bullish as shoppers search for value: Both companies raised their profit outlooks in anticipation of growing demand and continued market share gains.
The housing market continues to flounder: As long as it remains hard for consumers to buy a home, brands and retailers tied to housing will likely struggle.
The old Google-Meta duopoly will claim less than 47% of digital ad spending this year. Adding Amazon brings the share above 60%. Every other digital ad publisher pales in comparison, including seemingly major players like Microsoft and TikTok.
Amazon’s 2023 Prime Day events brought in a combined $13.88 billion in US ecommerce sales last year, according to our forecast. But as consumers remain cautious with their spending, Amazon is looking to boost sales outside of the July and October tentpole events.
It also includes features to minimize checkout friction as Google Pay tries to streamline the experience
They rely more on mobile devices than older millennials but have more mature financial lives than younger Gen Zers, giving key insights into digital payment behaviors
Nestlé targets GLP-1 users with line of nutritious frozen meals: The CPG company sees an opportunity to gain an early advantage as consumers shift to healthier options.
Retail media is traditionally dominated by, well, retailers. But as access to customer insights becomes increasingly important for advertisers amid cookie deprecation and mounting privacy laws, other industries are hopping on retail media’s bandwagon.
When retailers allow non-endemic brands to advertise, it benefits both sides. “Retailers can further monetize their data, while non-endemics, who have an appetite to expand their reach, are able to leverage that data,” our analyst Sarah Marzano said on an episode of the “Behind the Numbers: Reimagining Retail” podcast. Here’s why major retail media players such as Walmart and Home Depot have recently opened up their offerings, along with three best practices to boost performance.
Merchants must ensure that customers can use their preferred payment method.
Explore the benefits of B2B loyalty programs that generate 32% more long-term clients. Find out how personalized rewards and strategic value can strengthen your customer relationships and drive repeat business.
Dupe culture goes mainstream: Target and e.l.f. Beauty are among the companies benefiting from Gen Zers’ affinity for cheaper versions of premium products.
Gen Z spends significantly on beauty products online while favoring in-store shopping for apparel. For groceries, this tech-savvy generation relies heavily on search engines and social media to discover new products. Additionally, the trend toward low- and no-alcohol beverages is gaining momentum, as many Gen Zers embrace initiatives like Dry January.
Nearly three-quarters (72%) of retail marketers worldwide plan to increase their advertising spend on social platforms, according to a November 2023 survey by TechValidate as reported by Mediaocean.
The (again delayed) deprecation of third-party cookies and Apple’s AppTrackingTransparency initiative have fueled an imperative for brands and retailers to home in on proprietary first-party and zero-party data.