The news: Half of Gen Zers and millennials favor shopping methods that let them dodge human interaction, opting for ecommerce, in-store pickup, and self checkout options, per a GoDaddy Consumer Pulse survey.
In contrast, 29% of Gen X and boomers agree with Gen Z and Millennials’ shopping preferences.
Going no contact: Human-avoidant shopping tendencies of Gen Zers and millennials include:
- 15% of Gen Z and 10% of millennial consumers favor chatting with a chatbot over a human customer service representative.
- 86% of Gen Z and 76% of millennials place monthly in-store or curbside pickup orders.
Additionally, some Gen Zers and millennials are saying goodbye to physical wallets in favor of digital wallets: 54% of Gen Zers and 41% of Millennials have opted out of purchase because a business didn’t accept digital wallets.