The news: Affirm’s buy now, pay later (BNPL) payment options will now be available at Cali Pass, a California-based multi-resort ski pass, per a press release.

Cali Pass customers can finance purchases over biweekly or monthly terms by selecting Affirm during online checkout or scanning a QR code with their smartphone during in-store transactions.

The strategy: Ski resorts rely upon wealthy Boomers frequenting their slopes. As the older generation hangs up their skis, resorts estimate that it takes two millennials to replace one boomer, per the National Ski Council Federation, because the younger generation skis less often and spends less money on the premises.

For the 2025-26 season, the adult Cali Pass is $729—a hefty price tag for most young professionals.