Google’s AI-powered tools enable brands and retailers to develop creative, personalized retail media campaigns that captivate consumers and drive engagement. By using advanced data insights, these solutions can enhance campaign effectiveness and foster meaningful connections with shoppers.
For issuers, an easy dispute process can boost customer satisfaction. But they must balance this with their merchant relationships, who bear the brunt of the costs
68% of shoppers were deceived into buying counterfeits last year: Copycats’ rapid growth is a mounting problem for global players like Nike and Amazon as well as small merchants.
On today's podcast episode, we discuss how news on social media is different, if the movies are dead yet, the promise of new digital price tags, IKEA paying virtual employees in its virtual Roblox store, the most visited places in the world, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sarah Marzano.
With consumers increasingly shopping across multiple channels, Roundel, Target’s media network, offers comprehensive media solutions that connect brands with customers at every stage. By combining on-site and off-site strategies, advertisers can maximize their return on ad spend and strengthen customer relationships.
The year is nearly halfway over. As we prepare for H2, our analysts have been hard at work debating some very specific—and potentially unlikely—predictions that could play out in the coming months. Everything from retail media standardization to drone delivery to AI partnerships is at play over the rest of 2024. Here are some of our analysts' hottest takes.
CVS Media Exchange (CMX) announced yesterday the beta launch of a new self-service offering in collaboration with The Trade Desk. The offering includes enhanced audience targeting, transparent ad pricing, the ability to activate media through its data service provider, and improved performance insights.
Instacart expands offsite retail media capabilities with YouTube partnership: The retailer’s first-party data will power shoppable ads for CPG brands
In part two of this two-part podcast episode, we discuss some more predictions for 2024 that are too specific to be 100% certain about but could still come true, including: what happens next when measuring retail media, Starbuck's drone delivery pilot, and how the publisher/AI relationship will play out. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.
Best Buy goes all-in on AI computers: The retailer has exclusive rights to over 40% of Microsoft Copilot+ models and has trained thousands of workers on the technology.
To keep loyalty members engaged, brands must focus on what customers want, offer smart rewards, and keep tweaking their programs. For example, Victoria’s Secret built a special community in its app, while Vitamin Shoppe added multiple tiers and benefits after careful planning.
Earlier this year, Best Buy partnered with CNET to expand advertisers’ reach among high-intent shoppers. This is a part of a larger trend where retail media networks (RMNs) team up with outside partners to expand their ad capabilities.
Retail media measurement is more important than ever.
Since the pandemic, online ordering and delivery have become table stakes for the grocery industry. Retailers like Albertsons have begun to develop tools and capabilities that provide added value for customers, focusing on creating a more convenient experience. “Consumers think about food 226 times a day, that’s a lot of cognitive load,” said Jill Pavlovich, senior vice president of digital shopping experiences at Albertsons Cos. “So we want to take the experience from a transactional one to a helpful set of tools that can help people manage this.” Albertsons leveraged customer data to identify areas for improvement across its website and mobile app.
In part one of this two-part podcast episode, we discuss some more predictions for 2024 that are too specific to be 100% certain about but could still come true, including: what will actually end up happening with Paramount, what Nordstrom will do next to get back on track, and where folks will be watching the NBA over the next 10 years. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.
Walmart’s automated warehouses enable it to do twice the work with half the staff: Those gains are creating more capacity for third-party sellers, and putting the retailer on track to hit ecommerce profitability in two years
It may be an olive branch for Gen Zers and millennials who may be upset over its decision to stop accepting Amex. It’s a win for Venmo’s monetization journey
Not all assumptions about how Gen Z consumers shop are correct. While it’s true that they’re motivated by sustainability, they’re also limited by their budgets. It may be difficult to earn their loyalty, but they still have brand affinities. Here are four assumptions about Gen Z and whether there’s any truth to them—straight from members of Berns Communications’ Z Suite network of Gen Z consumers.
Collective TV integrates CTV and retail media: Albertsons' new platform offers advanced ad solutions, driving digital video ad growth through shoppable content.
The number of mobile peer-to-peer (P2P) payment users in the US is growing, reaching nearly three quarters (74.4%) of US smartphone users by 2028, per our forecast.