Social media platforms focus on outcomes: Executives cite pressure to deliver for advertisers as Q2 earnings reports approach.
Kroger leans into value: The grocer is hosting a big sale about a month before a crucial court hearing on its proposed merger with Albertsons.
53% of brands often leverage data and media opportunities with retailers that do not carry their products, according to August 2023 data by Merkle.
Just because consumers are concerned with cost doesn’t mean they aren’t spending. Today’s path to purchase is less linear, influenced by deal-seeking, social media, and payment options. Here are five key stats on how consumer buying behavior is shifting.
Etsy fights against Amazonification with new seller policies: The marketplace is overhauling its product designations to ensure all items have a human touch.
It’s a balancing act for brands that want to champion inclusivity—authentically and meaningfully, without stirring controversy. “It’s really important for advertising to reflect the world in which we live. Displaying it creates a sense of acceptance,” our analyst Paola Flores-Marquez said on the “Behind the Numbers: Reimagining Retail” podcast. But brands can hurt people by getting it wrong, she added.
Some 53% of marketers believe AI will significantly enhance the way shoppers are targeted and served relevant ads, per a survey from Cooler Screens. Both AI and retail media are still developing. As both of these areas mature, AI will make retail media data even more powerful. Here are some ways AI is improving retail media.
Feature innovation is transforming digital wallets into everyday commerce enablers.
Retailers shifted the peak shipping season earlier this year: In an uncertain macroeconomic environment, that could lead some merchants that play the percentages to still miss the mark.
Retail marketers should focus on brand marketing to combat consumers’ desire for value. That was the main theme from General Mills, Nike, Levi’s, and more brands’ recent earning calls. Oh, and if you can get Beyonce to name a song after your brand, even better.
Mercado Libre is beating Amazon at its own game in Latin America: The former is expected to represent more than half of all retail media ad spending in the region, while the latter continues to lose share to local players in Brazil and Mexico.
Walmart bets on AR: The retailer experiments with several use cases for the technology that it hopes can make shopping online as immersive, interactive, and social as in-person experience.
Ecommerce will account for 35% of all back-to-school shopping this year: That’s a massive shift from the 23% share it accounted for prior to the pandemic as consumers embrace convenience.
On today's podcast episode, we discuss why it felt as though fewer brands were showing their support for LGBTQ+ folks, what a brands place in Pride (or holidays) is, and which retailers have hit the nail on the head this year. Join our analyst Sara Lebow as she hosts analysts Daniel Konstantinovic and Paola Flores-Marquez.
With the success of retail media playing out under the looming shadow of third-party cookie deprecation, retailers are well positioned to make a case for the value of their data for non-endemic brands.
Offering secured or subscription credit cards can help issuers attract these customers and bolster account openings
Two-thirds (66%) of US adults have used a credit card within the last 12 months, the most popular method of credit usage, according to an April 2024 survey from NerdWallet conducted by The Harris Poll.
Retail media is the fastest-growing ad channel we track in the US, driven by new innovations, inventory growth, and new players launching media networks. Here’s a look at some of the biggest retail media moves from the first six months of 2024.
TikTok Shop joins Amazon in holding a July sale: The marketplace hopes exclusive discounts on brands like L’Oréal and live-shopping events will boost GMV.
“In the digital era, each step along the path to purchase has become significantly more complex,” our analyst Blake Droesch said on a recent EMARKETER webinar. “The store remains a vital centerpiece, but the number of digital channels that consumers are using to discover and evaluate brands continues to grow at a rapid pace.” Brands and retailers need to stay on top of evolving purchasing behavior to meet their customers where they are. Here are three trends and opportunities that can help.