Retail & Ecommerce


Marketers are constantly looking to better understand consumers and ultimately deliver an engaging experience. According to Q4 2015 research, many executives are using revenue metrics to measure the success of customer efforts.

While more than half of US retail decision-makers fully believe retailers provide a consistent customer experience across all channels, just over a quarter of US shoppers feel the same way, according to December 2015 research.

The vast majority of women in Japan who have a new baby or toddler buy baby items online at least sometimes—but according to 2015 research, they’re also still heavily reliant on offline purchase channels.

Over 80% of adults approve of individuals sharing access to goods and services, though some worry about fraud.

Marketers may find it difficult to surprise and delight consumers—but research among internet users in Canada suggests there are several promotions almost equally beloved by brand loyalists.

The number of internet users living in a household with an Amazon Prime subscription has grown year over year, according to research. In December 2015, there were nearly 41 million US Amazon Prime households.

Young adults who make digital purchases in Singapore are fair frequent buyers looking for products they can’t get easily elsewhere, according to 2015 research. Most research new purchases at least weekly.

Print coupons remain an important promotional tool for retailers. And even though Wal-Mart decreased its circulation of freestanding insert (FSI) pages, the big-box retailer still retains the top spot among retailers who distribute these promotional materials, according to 2015 research.

Retailers are concentrating on a variety of initiatives in 2016. Mobile—like responsive design and app development—as well as basic marketing activities—including search optimization and customer acquisition—are top on their list.</p>

When it comes to a retailer’s mobile site, user reviews are the top feature that consumers expect to see, according to a September 2015 survey. Customer support is also key.

Magnus Jern, president of the Mobile Application Solutions Division at DMI, a creator of mobile apps for global brands, discusses how consumers are using mobile apps to influence purchasing decisions, conducting research and shipping in-store purchases to their doorstep.

Much of the consumer car rental business has already moved online, especially in countries with advanced digital habits. Now there's evidence that in Germany, for example, people are also using the internet in their millions to research and buy new and secondhand vehicles.

Digital payments in Brazil are getting more mobile, according to 2015 data. Smartphones have more than doubled their share of digital payments users in the past year.

Consumers say they want the option to buy online and pick up purchases in-store, and according to research, many retailers are seeing their customers do just that. Some are seeing in-store pickups account for as much as 30% of all ecommerce sales.

Retailers increasingly offer customers mobile apps with in-store functions, and according to a September 2015 report by Poq, 71% of in-store mobile app sessions by UK users focused on the store finder.

Many consumers are not downloading and using mobile apps because of increasing privacy and security concerns, according to 2015 research. Some have even deleted an app or stopped using it because of this issue.

Multichannel shoppers in Brazil are a genuinely omnivorous bunch, according to Q3 2015 data. Multidevice users are almost equally likely to complete a purchase on a smartphone, tablet or PC.

Nearly half of US mobile users are interested in mobile-based account control for debit cards, like tools to help them control their spending and avoid fraud.

Retail ecommerce spending in Australia surpassed $19 billion last year, eMarketer estimates, and research suggests the most common purchase categories include tickets, travel and apparel.

More than ever before, shoppers in the UK set out on their path to purchase via digital channels. However, where they make their final purchase is much more varied, with the digital element less marked.