The news: Chases unveiled “The Shops at Chase,” an integrated shopping and promotion platform for Chase Freedom, Sapphire, and Ink cardholders.

Access to the platform will be available through the Chase app and Chase.com.

The perks: Eligible cardholders can use their Ultimate Rewards points, their card, or a combination of both to shop on a personally curated commerce platform populated by top brands like Ray-Ban, Tory Burch, and Callaway.

To celebrate the launch, Chase rolled out an additional 15% savings for all Calpak, Dyson, and Solo Stove purchases made through the platform. Select Therabody purchases will also apply. 

Why this matters: Chase understands the value of targeted, personalized shopping and advertising platforms, with its retail media network (RMN) central to capturing and using spend data from consumers.

Our take: The Shops at Chase offer value to cardholders, through its personalized offers, but it’s difficult to discern how much more value it holds for users versus its existing Chase Offers, which grants cash back on activated offers. 

Being able to convert Chase rewards into material purchases is a draw. However, retraining Chase cardholders to make purchases at The Shops instead of starting their product search with Google or Amazon will be an uphill battle.