The news: Pinterest is ramping up its advertising efforts through several updates as it looks to become a bigger competitor in social media marketing.

• Pinterest will host high-performing influencer content posted on affiliate shopping platform LTK, automatically bringing popular images from the platform to Pinterest, according to The Verge.
• Links to the creator’s profile and products will appear when LTK posts are shared to Pinterest to boost affiliate sales.
• Pinterest also hired Chip Jessopp, former Amazon director of global accounts and ad tech sales, as head of programmatic, per Digiday. Jessopp will help Pinterest create new demand channels while scaling its programmatic abilities.