Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Best Buy stays wary as tariff back-and-forth sows uncertainty

The news: Best Buy is sticking to its tariff mitigation strategies despite multiple court rulings that challenged the Trump administration's tariff policies.

The company is trying not to “overreact to any given moment,” CEO Corie Barry told reporters, and is instead staying “maniacally focused” on how it can best serve its customers.

Staying nimble: Best Buy sees the court rulings as a reminder of how quickly the environment can change. That’s why it’s focused on controlling the controllables: improving the omnichannel experience to make shopping more convenient for customers, building incremental revenue streams like its third-party marketplace and retail media network, and maximizing operational efficiency.

But the landscape is not favorable to Best Buy. As much as 35% of what the retailer sells comes from China, while another 40% originates from countries like Vietnam and India—making it particularly exposed to tariffs. As of mid-May, the retailer has made the necessary pricing adjustments to account for increased costs, although Barry stressed that increases are a “very last resort.”

Assuming the tariffs remain as they are now, Best Buy is bracing for more pain. The company lowered its full-year forecast to account for the duties and resulting shifts in consumer spending. It now expects comparable sales growth in the -1% to 1% range, down from prior expectations of as much as 2% growth. Unsurprisingly, earnings will also take a hit, although Best Buy noted that the cost increases coming its way are less than the full tariff rate due to its mitigation efforts.

Our take: Higher prices will make it harder for Best Buy to win over wary shoppers, who are highly deal-focused and uninclined to make big-ticket purchases. While the retailer is benefiting from the pulling forward of some electronics purchases, ongoing uncertainty will make it increasingly difficult to convince customers to open their wallets for anything except the buzziest of products—like the Nintendo Switch 2.

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!