Over a quarter (27.9%) of US internet users use mobile apps to track their fitness and health, according to October 2024 data from Comscore.
Apple TV+ offers free weekend: A blend of traditional tactics and tech strategy aims to boost subscribers ahead of Severance Season 2.
The economy is looking good as the calendar turns to 2025: Consumers are in a good position to spend, but the new administration’s policies could change that trajectory.
2025 will bring significant change to the retail industry: Several of the main trends dominating retail—genAI, RMNs, and China’s ecommerce disrupters—will look very different this time next year.
China’s struggling economy will continue to frustrate retailers in 2025: We expect retail sales to grow just 3.5% in the absence of stimulus measures to boost consumption and sentiment.
Walmart dominated the US retail landscape in 2024: The mass merchant’s ability to offer savings and convenience won over shoppers, and its growing ecommerce and advertising businesses are helping it make inroads against Amazon.
We may have been a little too early with some of our predictions—rollouts for Paze and FedNow took longer than we expected
It opened up its ecosystem and seemingly gave up its grand financial services ambitions. But it’s still a major payments player.
Despite overall satisfaction, consumers will make the switch for the right offer. This lack of loyalty should make issuers rethink their retention strategies
Despite rapid digitization, providers shouldn’t close their retail doors just yet
What’s next for retail media? The rapidly expanding ad channel is facing growing pains as the majority of RMNs struggle to keep pace with Amazon and Walmart.
EMARKETER clients' top 10 '24 topics : CTV led ad growth, AI drove innovation, and retail media surged, while TikTok and Gen Z reshaped the landscape.
The minimum wage will rise in 23 states next year: That will eat into retailer and restaurant margins, leading some to hike prices at a time when consumers are incredibly price sensitive.
A bad in-store experience will drive many shoppers online: Consumers are frustrated by how many items are locked up and how difficult it can be to find help.
Amazon strengthened its grip on ecommerce in 2024: The retailer warded off growing competition from Temu and Walmart by improving delivery speeds, offering deals, and enhancing Prime benefits.
Shoppers were willing and able to spend this holiday season: Even as consumers focused on value, sales rose 3.8% YoY from November 1 to December 24.
In 2024, retail media and CTV converged: First-party data enables precise targeting, while connected TV enhances ad personalization and tracks purchase behavior.
Green shoots emerge in the restaurant industry: After a challenging 2024, executives have reason for optimism in the year ahead.
Luxury ecommerce gets a boost from wealthy shoppers: Our Industry KPIs data shows that spending from top-tier consumers offset softening aspirational demand.
Value was the name of the game in 2024 as retailers scrambled to keep consumers shopping. But that wasn’t the only thing on retailers’ minds this year.