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A longer Prime Day cements July as a key shopping moment in the retail calendar

Article by Zak Stambor  |  Jul 14, 2025
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A longer Prime Day cements July as a key shopping moment in the retail calendar
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Topics
Retail Ecommerce Sales
Consumer Behavior
United States

The results: Amazon’s first four-day Prime Day event helped push US ecommerce sales to $24.1 billion from July 8–11—a 30.3% YoY increase, according to Adobe Digital Insights.

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