Mobile


eMarketer estimates 3.47 billion people will use the internet regularly in 2017, representing 46.8% of the global population. Mobile phones will be the primary device for internet access, used by 2.73 billion people, or 78.9% of internet users.

Games remain the most popular category of downloaded apps. But native messaging and social media apps top the list on an individual basis.

A survey finds that most consumers say they rarely or never mean to click on ads served up on their phones.

There’s nothing like spending the holidays with your loved ones, or—as a new study from Tapjoy reveals—with a mobile game.

New projections from Strategy Analytics estimate that there will be 1.5 billion 5G-enabled smartphones shipped in 2025, up from just 2 million in 2019.

Publishers looking to buttress their mobile endeavors are augmenting their own data-gathering efforts with those offered by third parties.

Brands have long had digital communications channels to interact with customers, such as email. But the recent emergence of chatbots and messaging apps has provided them with even newer tools, replete with their own benefits and drawbacks.