Mobile


Teens and Their Smartphones: Too Much of a Not-Always-Good Thing?

As smartphone ownership becomes the norm among teens, the device dominates their overall digital usage. And even teens themselves wonder whether they use it too much.

Why Ride-Sharing App Via Will Spend More on Snapchat Advertising

Arielle Vogelstein, growth principal at Via, talks about Snapchat's advertising potential.

When Toyota Advertises on Twitter and Snapchat, Users Listen

Nancy Inouye, national media manager at Toyota Motor North America, explains why Twitter and Snapchat advertising remain beneficial for the brand.

More Millennials, Gen Z Are Using Social Apps

A May 2018 survey of younger US internet users found that many Gen Zers are using apps like YouTube and Snapchat a lot more than they did a year prior.

Facebook Messenger Ads: Are They Worth It?

Display ads in Messenger's inbox can help brands reach eyeballs, but advertisers should be careful not to overstep their bounds.

Most Apps Get Deleted Within a Week Of Last Use

On average, smartphone users worldwide delete their apps 5.8 days after they last used them, and 40% of them will reinstall.

A new survey suggests that Facebook users are aggressively deleting the app from their phones—but are they really? In the latest episode of eMarketer’s “Behind the Numbers,” we dig into the data about social network users and their attitudes about privacy. How is Facebook’s usage holding up amidst continuing scrutiny of its business?

Grocery App Usage to Grow Nearly 50% in 2018

Grocery apps are some of the fastest-growing apps in the US, according to eMarketer’s latest app usage forecast. This year, 18.0 million US adults will use a grocery app at least once a month, up 49.6% over last year.

In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Rahul Chadha and forecaster Showmik Podder break down some of the key data in eMarketer's new estimates for mobile app usage. Which app categories are growing fastest, and why?

Marketers, You're Probably Not Paying Enough Attention to Mobile Wallets

Personalized messages, geolocated notifications, loyalty programs—all are available via mobile passes in wallets.

How Header Bidding Is Moving Into Apps

Casie Jordan, director of professional services at MoPub, spoke about how app publishers are adjusting the ways they sell inventory programmatically.

Americans are spending less time with most major media, with one major exception: smartphones. eMarketer has curated this Roundup of articles, insights and interviews to break down the key trends in mobile marketing today.

How Pinterest, Google and Amazon Are Improving Visual Search

Recent improvements in computer-vision technology have finally made this dream a reality, and the biggest technology companies, including Pinterest, Google, Amazon, Microsoft and eBay, now have visual search tools.

eMarketer Lowers Snap Ad Forecast

In its latest advertising forecast, eMarketer sharply lowered its projections for Snap’s US ad revenue for 2018 and beyond, as an increasingly automated buying system brings down prices.

Why Mobile Users Download (and Delete) Retail Apps

Apps vs. mobile sites has been the subject of debate since the dawn of smartphones. For a period it seemed like apps fell out of favor, but there is proof that trend is reversing in the retail industry.

What Marketers Need to Do Differently on Facebook Messenger

Liz Cole, vice president and group director of social strategy at Digitas, discusses how marketers can tap into the interactive and personal nature of Facebook Messenger.

In the latest episode of "Behind the Numbers," eMarketer's Mark Dolliver discusses how teens indulge in too much screen time, and the extent to which they and their parents see this excessive usage as a problem.

The Love-Hate Relationship Between Teens and Their Smartphones

It seems like teenagers would appreciate taking a break from their smartphones, if only they knew how.

The Ultimate Parental Threat? Taking Kids' Phones Away

Although their children are digital natives, many US parents worry their kids are too enthralled by device screens. But the remedies have downsides, too.