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EMARKETER

Gamers open to in-game ads, metaverse experiences

Article by Grace Harmon  |  Mar 27, 2025
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Gamers open to in-game ads, metaverse experiences
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Video Games
Mobile Games
Digital Advertising
US

The news: In-game ads, microtransactions, and pay-to-play subscriptions are becoming the most profitable ways to monetize gamers.

About half of gamers are interested in in-game AI experiences, per GWI, such as AI-led conversations in role-playing games or player lessons. Those gamers are 7% more inclined than the average consumer to embrace those experiences.

By the numbers:

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