Marketing

Security, reputation, and fees outrank mobile UX when choosing a bank, lifting BofA and Chase.

Gen X chatbot users (69%) outpaced both Gen Z (65%) and millennials (65%) in ramping AI chatbot use over the past 12-18 months, second only to Gen Alpha's 80%, according to a February 2026 Gracenote study.

Google AI Overviews remake the funnel: As post-purchase queries top 94%, brands should treat help docs as prime search real estate.

Google adds AI opt-out: UK regulators prompt a toggle letting publishers skip AI Overviews without hurting non-AI search rankings.

Meta widens teen guardrails: Global safety rollout and content caps aim to address legal blows and calm wary regulators.

X debuts React with Video: Vertical responses invite brand tie-ins through creators, yet declining US reach and trust issues temper marketer enthusiasm.

Half (50%) of US adults said they didn't notice any offers during their most recent restaurant purchase, compared with 46% in retail and 32% in groceries, according to a March 2026 PYMNTS Intelligence study conducted by FIS.

Low-key rollouts aim to dodge backlash without abandoning inclusivity.

LinkedIn posts from digital health founders generate more engagement and AI citations than brand profiles, increasing visibility and discoverability beyond company pages.

Ad-heavy social feeds reward subtlety: Front-loading content with brand messaging hurts favorability, while narrative-led posts keep viewers watching.

Consent as a revenue lever: Opted-in users deliver richer ad returns, and apps that treat consent strategically can nearly double profits.

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Reddit opens Shopify to all advertisers: Global rollout ties community intent to DPAs, easing catalog setup and courting retail budgets.

Four new markets and near one-click expansion lower cross-border friction.

Trump Accounts may give the fintech a loyalty advantage among young families.