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EMARKETER

Digital car-buying tools can help banks capture more auto loans

Article by Lauren Ashcraft  |  Sep 1, 2026
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Digital car-buying tools can help banks capture more auto loans
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Customer Experience
US

The news: Holding a customer’s primary banking relationship provides little guarantee of capturing their auto loan. 

Nearly two-thirds (64.1%) of auto loan holders got their loan from a lender that wasn’t their primary bank, according to EMARKETER’s “US Banking Consumer Habits” survey, compared with just 29.3% who stayed with their primary institution. 

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