The news: Meta added two limited-availability paid subscription tiers to its Meta One AI platform, though questions remain around whether it can convince consumers that Meta AI is valuable enough to pay for.

• Meta One Core ($7.99 per month) and Meta One Premium ($19.99 per month) include higher monthly usage limits for Meta AI image and video creation.
• Each also includes bundled Facebook Plus, Instagram Plus, and WhatsApp Plus for upgraded messaging experience, app customization, and exclusive story features.

Nine in 10 US internet users have heard of Meta AI, per an EMARKETER survey, but only 28.3% have tried it, despite Meta integrating the assistant across its platforms.