Buyers are culling DSPs while publishers and their vendors change how they price their inventory.
Tim Sims, senior vice president at The Trade Desk, discusses how ad buying is becoming more automated.
To get some clarity about what’s going on with the GDPR, eMarketer asked some ad tech insiders what they thought of the regulation’s effect so far.
In an Advertiser Perceptions poll of US marketers, an equal number of respondents defined in-housing in each of three ways.
TV industry professionals are anxious that new technology could threaten their jobs.
According to a Forrester Consulting survey of decision-makers responsible for tech procurement, nearly half said they plan to make a major investment in AI within the next year.
Thanks to factors like more efficient manufacturing, 3-D printing and ecommerce platforms, mass customization—the production of products that meet individual tastes—has become more mainstream. Especially in the fashion category.
Jessica Barrett, global head of programmatic at the Financial Times, spoke about how FT adapted to new data regulations.
An analysis of CPM data for 126 publishers found that while ad prices dropped in the EU following the GDPR enforcement date of May 25, prices actually moved higher in the US.
As marketing becomes more automated, its practitioners struggle to corral the data they now rely on.
In a survey of 3,000 US marketing executives by Nielsen, 54% of respondents said programmatic is extremely or very effective.
Don Vega, principal media trader at Goodway Group, spoke about how artificial intelligence and other emerging products are leading ad buying firms to reorganize themselves.
eMarketer analysts Jillian Ryan and Lauren Fisher explore the key types of data B2B marketers are identifying, how those firms source and collect their data, best practices for keeping data up to date and more.
In a survey of 50 US political marketers by Centro, 77% said programmatic is key to their campaigns this year.
The complicated nature of the ad supply chain makes it difficult for advertisers to determine how much money they send to vendors. While this makes it tough for researchers to quantify the “tech tax,” several companies have recently examined how much media spend winds up in the hands of ad tech firms.
One of the biggest issues advertisers have with the ad supply chain is that it's too complex. Its convoluted nature allows unscrupulous middlemen to hide their shady tricks, and makes it harder to police ad fraud.
Sailthru’s recent survey of US internet users adds more evidence to a growing body of research that shows people are not pleased with the current state of data-trading that empowers digital advertising.
Purch CRO Mike Kisseberth spoke about how publishers can make money by selling ad tech to other media companies.
Since 2016, ad buyers have reduced the number of demand-side platforms (DSPs) they use per month from seven to four, according to Pathmatics.