Amazon’s AI can track prices and book trips, pushing advertisers to prep for automation and agent-optimized experiences.
Last month, M&M's launched its first loyalty program, Fun Club, allowing consumers to earn points by completing activities and redeem them for sweepstakes entries or M&M's merchandise. While loyalty programs are typically associated with high-frequency purchases—like groceries, travel, or restaurants—even low-frequency brands are using loyalty to increase engagement, gather data, and drive sales amid rising competition.
Gemini 2.5 Pro’s logic-based responses and deep Workspace integration give it a massive edge in mainstream, enterprise-ready AI adoption
A possible $1 billion fine over its ad-free subscription model could reshape Meta’s business in Europe and push marketers toward less invasive targeting.
Nearly half (48.0%) of US digital shoppers want to see AI-driven customer service quality improved or added on ecommerce sites, per a February 2025 survey from Cint and Omnisend.
Agentic AI features turn the suite into a strategic platform for enterprises—automating content and campaign work once handled by human creatives.
Its biggest acquisition ever arms Google Cloud with elite multi-cloud security, setting it up to rival Azure and cash in on rising AI security demand.
LinkedIn sets itself apart with a purpose-driven AI play: While social platforms chase time-on-site, LinkedIn is betting on AI to do real work—from narrowing candidate pools to prepping users for interviews.
Industry KPIs show AI-driven brand safety tools improve ad targeting, prevent misplacement, and boost engagement. Real-time content analysis ensures ads align with brand values.
Publicis wins Coca-Cola’s US media business: WPP loses the $785 million account as Coca-Cola separates creative and media.
With no plan B after Amazon’s exit, the Roomba maker is downsizing, scrambling, and hoping new products can save what’s left.
Scopely’s $3.5 billion acquisition of Niantic’s games division strengthens its position in mobile gaming. Pokémon Go’s live-service model opens new revenue streams through in-game advertising, branded integrations, and sponsorships.
Category leaders go beyond traditional data, using consumer intelligence to predict behavior rather than just react. By tapping into unconventional insights like culture, entertainment, and social trends, brands can build more dynamic, human-centric strategies.
UK investigates how children’s personal data is used: The move comes as people are increasingly wary about invasive data collection practices.
This invite-only tool tackles full workflows autonomously—raising the bar for US rivals stuck on text responses.
Publicis strengthens AI and first-party data strategy: The Lotame acquisition enhances its identity solutions, adding 4 billion customer profiles and expanding Epsilon’s AI-powered ad targeting.
Acquiring Vistar and Blis strengthens its ad capabilities, but turning its mobile data advantage into ad dominance won’t be easy—especially in a market controlled by digital giants.
First-party data is becoming essential: As third-party cookies disappear, brands like The New York Times, Disney, and McDonald’s are leveraging direct consumer relationships to improve ad targeting and measurement.
On today’s podcast episode, we discuss how GenAI is changing the customer shopping journey the most, the impact of AI agents, and how to maintain brand messaging in a more conversational universe. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, Vice President Suzy Davidkhanian, and Global Digital Commerce Senior Director, Strategy & Execution, Todd Hassenfelt. Listen everywhere and watch on YouTube and Spotify.