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EU targets Meta’s ad strategy—big fines, bigger consequences

The news: Meta faces a potential fine of over $1 billion from the EU for allegedly violating the bloc’s Digital Markets Act (DMA). 

The focus is on Meta’s “pay or consent” model on Facebook and Instagram, which offers users two options: Pay for an ad-free experience or agree to data tracking. 

EU regulators are expected to rule that this model fails to meet DMA standards for fairness and choice, per The New York Post. A decision could come as soon as this week, with penalties to follow. 

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