Marketing Technology

George Levin, CEO of Getintent, discusses how programmatic firms have to adapt to the ad industry’s changing imperatives.

Holly Rollo, CMO of RSA, discusses a practice that’s on the rise among marketers: shadow IT.

Over the past six months, the number of US sites that use browser-side and server-side header bidding in tandem has increased by more than 50%, according to data from ServerBid.

A survey of ecommerce professionals worldwide—representing agencies and brand marketers—found respondents plan to test a diverse range of technologies within the next two years, although some of their goals differ.

Tracking pixels and scripts are often little understood, but they serve as the lifeblood of many data-driven digital campaigns.

A study of marketing and advertising professionals worldwide found that most are focusing on several digital transformation areas to bolster their efforts next year, primarily concentrating on drawing insights from big data.

US companies will invest more than $20 billion on third-party audience data and solutions this year to support their marketing efforts. Here's where that money's going.

Publishers looking to buttress their mobile endeavors are augmenting their own data-gathering efforts with those offered by third parties.

The GDPR is driving marketers to first-party data handlers at a time when anxiety is high over the new regulation.

IBM Watson's Jeremy Hlavacek spoke with eMarketer about publishers building data products to complement their editorial business.

For travel marketers, mobile and social technology investments are a priority, but so are emerging technologies like artificial intelligence and marketing automation.

Marketers rely on a wide range of technologies to measure their digital ad effectiveness, from data management platforms (DMPs) to marketing automation.

New data finds that many small-business marketers feel marketing automation is out of reach. And that's just one of the reasons why some haven't adopted the software.

New data from Forrester Consulting finds that roughly three-quarters of marketers surveyed say that marketing intelligence is critical to their company's business goals.

Many marketers are seeing a shift in budget allocation within their organization, from traditional IT to marketing and advertising, all because of digital, according to data from Cowen and Company.

A new study looking at the concepts marketers consider to be overhyped found that many see artificial intelligence—and even big data—as more of a fantasy than a reality.