Mediaocean acquires Innovid: $500 million deal merges platforms to challenge google in connected TV and global ad tech.
With revenues soaring 94% to $35.1 billion, it dominates AI hardware, but Big Tech’s in-house chip ambitions could challenge its position.
With 1,800 AI agents, Microsoft’s Azure AI Foundry empowers businesses through tailored, scalable solutions, challenging Salesforce, Zendesk, and OpenAI in enterprise AI integration.
61.4% of US marketers who spend $500,000 or more per year on digital advertising want better/faster media mix modeling (MMM) to upgrade their measurement strategies, according to a July 2024 study from EMARKETER and Snap Inc.
Attentive’s findings challenge SMS frequency fears: Holiday shoppers welcome more personalized, frequent messages, doubling retailer revenues with minimal opt-outs.
A shocking response forces the tech giant to address safety flaws amid rising genAI adoption.
New York Times expands ad targeting: The Athletic and other lifestyle properties enable brands to reach engaged audiences, reducing focus on hard news topics.
As cookies decline in relevance and companies build out their first-party data approaches, organizations need clear data collection, maintenance, sharing, and targeting strategies. “Disparate data is going to lead into a fragmented view of customers, and that will make a broken experience,” said Moitree Rahman, senior director of first-party strategy at Eli Lilly & Company, speaking at our EMARKETER Summit.
Big-name backers bet on its fast, cost-effective tools to improve marketing workflows and supercharge genAI innovation.
Trump shifts stance on TikTok ban: ByteDance lobbying strategy and younger voter appeal could have swayed the decision, irrespective of national security concerns.
By enabling nuanced, real-time audio translations, DeepL helps companies localize content, enhance CX, and reach untapped regions with tailored strategies.
Lackluster improvements in OpenAI’s Orion signal that limited training data and expensive computing could slow future breakthroughs.
Amazon’s program democratizes access to compute resources and raises concerns about aligning corporate goals with academic freedom.
AI enables large brands to unlock valuable insights from vast customer data, turning it into predictive analytics, personalized recommendations, and benchmarks. With these tools, brands can anticipate customer needs, enhance engagement, and drive growth.
Google defends against DOJ claims of ad monopoly: The giant emphasizes publisher choice and competitive ad exchanges amid trial scrutiny.
The partnership, hosted by AWS, could solidify Anthropic’s reputation as a trusted AI provider for high-risk government applications.
The startup is building momentum to challenge Google but faces IP hurdles in the fierce AI search landscape.
Its GPU dominance and Big Tech partnerships keep Nvidia surging ahead, leaving rivals scrambling in an AI-driven market.
Heavy spending on AI infrastructure by Meta, Google, Amazon, Microsoft, and Apple underscores their faith in AI’s growth, but the pressure to deliver consistent ROI mounts.
Only 10% of marketing executives worldwide have fully integrated generative AI (genAI) into their regular marketing processes, according to a July 2024 survey from SAS conducted by Coleman Parkes Research.