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EMARKETER

Q3 earnings: How Big Tech’s AI investments have affected revenues

Article by Gadjo Sevilla, Grace Harmon  |  Nov 5, 2024
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Q3 earnings: How Big Tech’s AI investments have affected revenues
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Topics
Artificial Intelligence (AI)
Business Strategies & Trends
Technology
United States

The news: Big Tech firms have ramped up spending on AI infrastructure, according to recent earnings, as they invest heavily in data centers, custom chips, and network expansion.

These investments reflect confidence in AI’s potential but also intensify pressure to meet high expectations for sustained demand.

AI mentions in earnings calls across Meta, Google, Amazon, Microsoft, and Apple remained prevalent as the companies added AI functionality to their products and services. 

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