The news: Market intelligence firm Similarweb acquired The Search Monitor.
The consolidation strengthens Similarweb’s presence in search advertising by enhancing ad monitoring and tracking ad rankings, ad copy, keyword reach, and trademark use, per Martech Cube. Terms of the acquisition were not disclosed.
“This acquisition is another important step in our mission to make digital data more actionable, operational, and indispensable,” said Or Offer, Similarweb’s CEO.
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