In the latest episode of "Behind the Numbers," eMarketer analyst Jillian Ryan talks about whether or not consumers find emails useful and if email marketing is becoming less effective.
In the latest episode of eMarketer's "Behind the Numbers" podcast, eMarketer analysts on both sides of the Atlantic dive into the question of millennial media consumption habits. How different, really, are millennials' media preferences to previous generations? How should marketers respond?
In the latest episode of "Behind the Numbers," analyst Lauren Fisher digs into the complexities of header bidding, which allows publishers to sell their advertising inventory via automation, but with more control and at higher prices.
In the latest episode of eMarketer's "Behind the Numbers" podcast, we discuss the widespread and growing use of social networks for news consumption. How many adults get their news from social? What's driving the change? What are the implications for other news platforms?
In the latest episode of eMarketer's "Behind the Numbers" podcast, we consider the state of pay TV, changing viewing behaviors, and implications for marketers.
In the latest episode of eMarketer's "Behind the Numbers" podcast, lead forecaster Martin Utreras discusses Apple's newly announced suite of products, including the revamped Apple Watch. Which of the product launches have the most potential for disrupting consumer habits and attitudes?
In the latest episode of our "Generations" conversations, analyst Mark Dolliver and researcher Jennifer Pearson consider Gen X, a large and sometimes overlooked demographic. Old enough to have experienced life without the internet, but not so old as to have been befuddled by it, Gen X seems comfortable with digital in a way that neither millennials nor baby boomers really are. Are they also a sweet spot for advertisers?
In the second episode of our "Generations" series, eMarketer's Mark Dolliver and Jennifer Pearson discuss the media habits of teens, and the challenges that marketers face when trying to communicate with this emerging generation.
In the latest episode of "Behind the Numbers," senior analyst Patricia Orsini and senior director of forecasting Monica Peart discuss whether brand advertisers have been spooked by concerns about brand safety online.
In the latest episode of "Behind the Numbers," eMarketer analyst Paul Verna and forecaster Andrea Szasz discuss which streaming stick or set-top device is most popular.
In the latest episode of "Behind the Numbers," eMarketer analysts Paul Verna and Debra Aho Williamson discuss sports and news, and their place in traditional TV and digital video.
Search marketing, still dominated by Google, continues to tilt mobile. But marketers are going beyond the keyword to embrace audience targeting, voice and visual.
In the new episode of "Behind the Numbers," eMarketer's Paul Verna highlights the latest data and developments in the digital video space in a wide-ranging conversation covering key platforms, new content initiatives, audience growth and more.
In today's episode of eMarketer's "Behind the Numbers" podcast, we field questions from clients and listeners, covering topics like the new Apple Watch, the Equifax data breach, shifting omnichannel retail strategies and more.
In the latest episode of eMarketer's "Behind the Numbers" podcast, Minibar Delivery's Lauren Henderson talks about the company's email marketing efforts and what the company does to stand out in a crowded inbox.
In our fifth and final "Generations" conversation, we consider the iconic baby boom generation and its use of media. Not as digitally adept as younger generations, boomers nevertheless have adopted mobile and social, to some extent, and they have money to spend. Are marketers paying enough attention?
In the latest conversation in our series of "Generations" podcasts, we look at the millennial generation and the ways they use—and don't use— media. eMarketer's Mark Dolliver and Jennifer Pearson consider millennials young vs. millennials old, their TV and digital video preferences, and how their attitudes about spending and acquisition may be changing.
How do kids today use digital media, and what does it mean for the future of digital media and marketing? eMarketer's Mark Dolliver and Jennifer Pearson offer data and insight about the intersection of children and media.
All brands have a story to tell consumers, but telling it in a way consumers want to hear can be challenging. Marketers are taking advantage of their ability to use content and ad creative sequentially to present longer, more compelling messages to consumers.
In the latest episode of "Behind the Numbers," eMarketer analyst Mark Dolliver discusses how internet users over the age of 65 spend their time online, and what's holding many back from adopting newer technology.