In the latest episode of "Behind the Numbers," we look at the things digital doesn't do well.
In the latest episode of "Behind the Numbers," we discuss Twitter's recent move to cut fake accounts and whether the things we buy actually define who we are.
Looking to understand how emerging tech is creating opportunities for marketers? We've gathered some of our best podcasts on artificial intelligence, augmented reality and other cutting-edge tools.
Global social network usage is still on the rise around the world, as more and more people become internet users. But what kinds of platforms are attracting new users? In the latest episode of "Behind the Numbers," forecasters Monica Peart and Showmik Podder discuss the changing social landscape.
How have programmatic platforms and other new technologies disrupted the marketing creative process? In the new episode of eMarketer's "Behind the Numbers," we discuss some of the changes with guest Grant Munro, co-founder of Shutterstock Custom.
Voice’s potential as the future of online communication has drawn tech, telecom, search and retail giants into a “voice race” to own the market.
YouTube, Facebook and Twitter are providing new visibility into their monitoring practices and how they are pulling offensive content from their platforms.
In the latest episode of eMarketer's "Behind the Numbers" podcast, we dig into data about teens' use of social media. How much time are they spending online? What platforms are they using? How do these young people differ from first-generation social users?
In the latest episode of "Behind the Numbers," we invited three digital assistants into the studio for a conversation.
In the latest episode of "Behind the Numbers," a trio of eMarketer analysts and forecasters dig into the numbers and underlying trends of eMarketer's annual industry-by industry-ad spend forecast and report series.
Facebook recently began testing augmented reality ads in its News Feed. In the latest episode of eMarketer's "Behind the Numbers," analysts Debra Aho Williamson and Victoria Petrock discuss the emergence of AR as a marketing tool, and what could be coming next.
Recent surveys have highlighted growing unease among consumers about the power and possible political leanings of big technology companies. In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Mark Dolliver joins us to dig into the data.
We're looking back at some key headlines of the week, including new poll data showing a wide political gap between millennial men and women, a new video feature on Tinder, and more. "Behind the Numbers" is sponsored by Mower.
We're looking back at some of the key headlines of the week, including a wide-ranging privacy law in California, Amazon's play for the prescription-drug market, and electric scooters. "Behind the Numbers" is sponsored by Mower.
How data-savvy are B2B marketers? In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Jillian Ryan discusses the challenges many B2B marketers face in managing their marketing data. What are they doing well? Where do they need improvement? This podcast is sponsored by Mower.
In the latest episode of eMarketer's "Behind the Numbers" podcast, we report on some of the key themes at this year's Cannes Lions festival, including the issue of trust in the media, the impact of GDPR, and the battle for what's left of the digital ad pie after the duopoly takes its huge share.
In the latest episode of "Behind the Numbers," we discuss Instagram rolling out long-form video, the new world of car sharing apps, a Supreme Court ruling on online shopping and a $6, robot-made hamburger.
Today on the "Behind the Numbers" podcast, we zoom in on the advertising markets of Latin America in a conversation with eMarketer's regional specialist, Matteo Ceurvels, and forecasters Andrea Szasz and Eric Haggstrom.
Marketers have never had more data about their audiences, or more tools to wrangle that data and make it actionable. But the ideal of a data-driven brand experience, tailored for each customer, is still far from a reality for most marketers who struggle to make omnichannel, real-time connections and deliver meaningfully personalized offerings.