We're looking back at some key headlines of the week, including new poll data showing a wide political gap between millennial men and women, a new video feature on Tinder, and more. "Behind the Numbers" is sponsored by Mower.
We're looking back at some of the key headlines of the week, including a wide-ranging privacy law in California, Amazon's play for the prescription-drug market, and electric scooters. "Behind the Numbers" is sponsored by Mower.
How data-savvy are B2B marketers? In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Jillian Ryan discusses the challenges many B2B marketers face in managing their marketing data. What are they doing well? Where do they need improvement? This podcast is sponsored by Mower.
In the latest episode of eMarketer's "Behind the Numbers" podcast, we report on some of the key themes at this year's Cannes Lions festival, including the issue of trust in the media, the impact of GDPR, and the battle for what's left of the digital ad pie after the duopoly takes its huge share.
In the latest episode of "Behind the Numbers," we discuss Instagram rolling out long-form video, the new world of car sharing apps, a Supreme Court ruling on online shopping and a $6, robot-made hamburger.
Today on the "Behind the Numbers" podcast, we zoom in on the advertising markets of Latin America in a conversation with eMarketer's regional specialist, Matteo Ceurvels, and forecasters Andrea Szasz and Eric Haggstrom.
Marketers have never had more data about their audiences, or more tools to wrangle that data and make it actionable. But the ideal of a data-driven brand experience, tailored for each customer, is still far from a reality for most marketers who struggle to make omnichannel, real-time connections and deliver meaningfully personalized offerings.
Now that AT&T's bid for Time Warner has been cleared, what other combinations may go through? In the latest episode of eMarketer's "Behind the Numbers" podcast, we discuss the shifting landscape and how will it affect the ways that viewers access and consume programming.
Recent surveys indicate new levels of concern among consumers and a heightened sense of awareness of the privacy risks of social network use. In the latest episode of "Behind the Numbers," we take a look at some of the latest data, and what it means (and doesn't mean) for Facebook.
Despite the abiding appeal of traditional linear TV, cinema, radio and offline games, many internet users in France and Germany now devote a major part of their time to online entertainment.
How have programmatic platforms and other new technologies disrupted the marketing creative process? In the new episode of eMarketer's "Behind the Numbers," we discuss some of the changes with guest Grant Munro, co-founder of Shutterstock Custom.
Voice’s potential as the future of online communication has drawn tech, telecom, search and retail giants into a “voice race” to own the market.
YouTube, Facebook and Twitter are providing new visibility into their monitoring practices and how they are pulling offensive content from their platforms.
In the latest episode of eMarketer's "Behind the Numbers" podcast, we dig into data about teens' use of social media. How much time are they spending online? What platforms are they using? How do these young people differ from first-generation social users?
In the latest episode of "Behind the Numbers," we invited three digital assistants into the studio for a conversation.
Americans are spending less time with most major media, with one major exception: smartphones.
In this week's 'Behind the Numbers' week in review podcast, we unearth the digital data behind the week's headlines, and take a look ahead to what's in store next week.
Around the world, the 2018 FIFA World Cup will be watched via streaming, social and mobile, and through a virtual reality 360-degree VOD experience.
Younger baby boomers are not a digitally clueless bunch, but marketers cannot assume that they are as digitally active—or as mobile in their usage—as millennials and Gen Xers. Rather, they have their own distinctive ups and downs with digital.
In the latest episode of "Behind the Numbers," eMarketer principal analyst Lauren Fisher speaks with Meghann York, director of product marketing for Salesforce Marketing Cloud, about how artificial intelligence is being used to improve the customer experience, and why it's so important that marketers think about those experiences first, and the tech itself second.