How much does the average Joe know about cyber security?
eMarketer's Ezra Palmer and Marcus Johnson talk about net neutrality and Google's controversy in the latest episode of “Behind the Numbers.”
Marketers are finally growing familiar with cross-device targeting, even if they are not expertly executing on it yet, Fisher says in the latest episode of eMarketer's "Behind the Numbers" podcast.
In September, eMarketer predicted a 17.2% increase in US ecommerce sales during this year’s holiday shopping season, and a 3.3% increase in total retail sales. How has that projection held up, now that the shopping season is in full swing?
It’s that time of the year when the analysts at eMarketer reflect on recent developments and make some educated estimates about what might (and might not) occur in the year ahead. In the latest episode of “Behind The Numbers,” hosts Marcus Johnson and Bryan Yeager invite eMarketer’s two retail and ecommerce analysts to share their mobile commerce predictions for 2017.
Listen In: Spotlight on Digital Video—Facebook's Fudged Metrics, Hulu Drops Free Service and More Oct 5
This latest episode of “Behind The Numbers” is all about digital video. Hosts Marcus Johnson and Bryan Yeager invite two eMarketer in-house experts to provide their insights on the latest digital video news and trends. Facebook’s video measurement miscalculations are covered in detail, along with the evolution of streaming video monetization models.
Episode 8 of eMarketer’s “Behind the Numbers” podcast starts off by highlighting how digital video viewership growth for the 2016 Rio Olympics exceed expectations and then shifts to a conversation about the state of advanced TV advertising in the US with two experts: Walt Horstman of AudienceXpress and Gerard Broussard, a media consultant and eMarketer contributor.
The latest episode of “Behind The Numbers” focuses on smart cities. How is the combination of media and technology fueling municipal innovation, bringing new digital services to denizens and opening up new, cutting-edge advertising opportunities?
In the latest episode of “Behind the Numbers," we dig into ad blocking—how many people in the US are using ad blocking software, how much the activity is likely to grow and what it means for publishers and advertisers. Plus: a look at social video.
How has the upfront market, TV’s rite of spring, managed to survive all these years, despite the fact that it seems like an outmoded way of doing business? Because it still works for advertisers and broadcasters, says eMarketer analyst Patty Orsini. “And it could be because everybody just likes a good party.” Listen to episode 2 of our “Behind the Numbers” podcast for more on the upfronts and newfronts.
In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Mark Dolliver talks about ad blockers, and who’s adopting them.
In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Nicole Perrin offers an overview of marketing technology—adoption levels, challenges and emerging trends.
eMarketer’s TV and video analysts recap the key trends of 2016—and offer some predictions for 2017—in the latest edition of the “Behind the Numbers” podcast.
eMarketer’s Marcus Johnson and Ezra Palmer play a game of “Thankful or Not Thankful?” What emerging technologies, new devices and blooming internet memes are we grateful for this Thanksgiving?
Much of today’s hype around artificial intelligence (AI) is concentrated in a few areas: enabling futuristic applications like self-driving cars, helping conversational interfaces like chatbots come to life, and making business more efficient and predictable. But in this episode of “Behind The Numbers,” we focus on how AI is being used to spur creativity in areas like art, music and storytelling.
This episode of “Behind The Numbers” explores some of the nuances of influencer marketing in a Skype discussion with Kate LaVail, a social scientist and senior account supervisor at the research and consulting firm Research+Data Insights (RDI), and Tim Burke, the CEO of audience insights software provider Affinio.
In the latest episode of “Behind the Numbers” our analysts discuss three key mobile messaging trends: US teens and their smartphone habits, of which messaging is a big part; what mobile messaging adoption looks like in the US; and how Snapchat is monetizing its growing audience of users with a variety of ad formats.
In the latest episode of “Behind the Numbers,” we dig into augmented reality (AR), virtual reality (VR) and the implications of each for marketers.
In the latest episode of “Behind the Numbers,” we start out by dissecting the new eMarketer estimates for time spent with media and for simultaneous media usage. In part two, we discuss the future (and the present) of “embedded commerce.”