eMarketer principal analysts Nicole Perrin and Jillian Ryan explain how email is changing in usage, measurement and personalization. They also discuss Netflix Q3 earnings, how companies struggle to top Google's search results and what matters to consumers when buying a new smartphone.
eMarketer principal analyst Andrew Lipsman, executive editor Rimma Kats, senior corporate account director Sarai Bravo and senior director of global accounts Anne Porto discuss Banana Republic’s new clothing rental service: Why do consumers use them? What are the pain points? And can they have mass market appeal? Then, Andrew and Rimma chat about video platforms streaming fashion shows, why Away wants to be a travel company and more.
eMarketer principal analyst Andrew Lipsman explains the implications of companies like Amazon rolling out next-day delivery, why Walmart is selling ModCloth, how customers feel about J.Crew and the Gap and how companies are using Pinterest for product launches.
eMarketer principal analysts Mark Dolliver and Nicole Perrin, along with junior analyst Blake Droesch, discuss the latest EU ruling against Facebook, whether our phones are listening to us, Uber’s new jobs app and more.
eMarketer principal analyst Victoria Petrock explains smart glasses: What can they do? What will they look like in the future? She then discusses Facebook’s new VR world, how many Americans listen to audiobooks and UPS’s drone delivery achievement.
eMarketer vice president of content studio Paul Verna breaks down the cutthroat streaming video service landscape, time spent with TV vs. video, Food Network’s new video subscription service and how to measure esports audiences.
eMarketer principal analyst Mark Dolliver discuss how baby boomers are aging in place in multiple aspects of their lives. He explains their digital adoption habits, their financial status and the new technologies they find important. He also talks about how young people are getting their news, how digital usage varies by age and what the new generational divide may look like.
eMarketer principal analyst Andrew Lipsman explains how Amazon can potentially upend the TV world and the company's latest plans, including opening a new grocery store chain and installing Amazon Go in airports and theaters.
eMarketer principal analyst Victoria Petrock explains what life will look like when voice assistants are everywhere: How will driving to work change? How will retailers and advertisers communicate with you? How would you like the voice of Samuel L. Jackson telling you what you have planned for the day?
eMarketer principal analyst Nicole Perrin hosts a new “Behind the Numbers” show called “The Ad Platform,” a platform to discuss all things advertising. In the first episode, Perrin sits with vice president of forecasting Monica Peart and forecasting analyst Eric Haggstrom to discuss US digital advertisers’ budgets. Consolidation is the name of the game as publishers continue to devote dollars to the duopoly and the new behemoth in town.
eMarketer junior analyst Blake Droesch explains Facebook’s mass app removal, new ad initiatives and hiding likes. He also discusses Twitter’s controversial “hide replies” feature, Snapchat increasing the length of video ads and more.
eMarketer executive editor Rimma Kats and principal analyst Andrew Lipsman explain how grocery stores will evolve, how many people could replace in-store shopping with voice commerce, a partnership between Alphabet’s drone arm Wing, FedEx and Walgreens and more.
eMarketer principal analyst Nicole Perrin discusses the EU’s recent ruling on the Google ‘Right to Be Forgotten’ case, the impact of culturally relevant ads, Kik Messenger shutting down and more.
eMarketer vice president of content studio Paul Verna discusses why YouTube changed, then quickly reversed course on, its creator verification program. He also talks about how many and much people pay for SVOD services, Sling TV's and TiVo's commitment to placing pre-roll ads on DVR recordings and more.
eMarketer forecasting analyst Eric Haggstrom, vice president of content studio Paul Verna and researcher Chuck Rawlings talk fantasy football: how has it changed engagement with sports, sports broadcasting and cord-cutting behaviors. They also discuss why NFL TV ratings are up, a new initiative to compare esports and traditional sports audiences and more.
eMarketer principal analyst Victoria Petrock explains attitudes toward facial recognition tech in the US and UK. How aware is the general population of the tech’s every day use? What are the major concerns surrounding facial recognition? Where is it being used, and how? She then talks about the most important characteristics of a chatbot, the frequency and times of day we check work and personal email and a new app that automatically cancels subscriptions at the end of the free trial period.
eMarketer principal analysts Mark Dolliver and Yory Wurmser discuss the viability of Facebook’s new Portal TV device, NBCU’s new video-streaming service Peacock, how many people around the world don’t use the internet and more.
eMarketer principal analyst Andrew Lipsman discusses what made the Apple Store so successful, which retailers are nailing the in-store experience, McDonald’s voice-activated drive-thrus, Walmart’s ecommerce initiatives and more.
eMarketer principal analysts Lauren Fisher and Nicole Perrin discuss Google’s recent study about how turning off third-party cookies affects publisher revenues: What did Google find? How valid is the research? How does it compare with previous studies? Then, they talk about an ad fraud lawsuit between Fetch and Uber, Amazon developing clean room data technology and how marketers try to target shoppers within different channels.