eMarketer's Marcus Johnson, Cathy Boyle and Chris Keating sit down for a two-part, data-packed conversation about smartphones and their effects on our lives. Can smartphone addiction be quantified?
The News Feed—Facebook’s bedrock—is nearly 11 years old, and ads have been a part of it for five years. In a new report, eMarketer explores the pressures on Facebook’s ad business, what’s coming next and what advertisers want to see from the company.
Most executives agree that a digital transformation is necessary to remain competitive, keep pace with disruptive technologies and evolve with shifting consumer expectations. Still, many are unsure of how to start the process, or even what it entails.
On the latest episode of "Behind the Numbers," analyst Paul Verna and news editor Rimma Kats report on the Newfronts, the annual jamboree of parties and presentations designed to show off the latest, greatest digital video programming.
How much will the smartphone market grow from here, and how will usage of the devices change? eMarketer analyst Cathy Boyle explores the question of what's coming next in the latest episode of “Behind the Numbers.”
In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Patricia Orsini talks about the ongoing struggle between publishers and platforms.
In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Mark Dolliver talks about US boomers' current digital usage.
In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Karin von Abrams offers an overview of France’s digital video market. How many consumers are watching digital video, and what platforms and channels are they using?
eMarketer analyst Mark Dolliver highlights recent research on millennials' news consumption habits. Are younger people getting news from digital channels? From mobile? The answers are surprising.
In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Jillian Ryan discusses the challenges of personalizing B2B marketing, and highlights some strategies to move beyond simplistic solutions.
eMarketer analyst Paul Briggs talks about cleaning up digital display and getting multi-touch attribution right in the latest episode of "Behind the Numbers."
In the latest episode of "Behind the Numbers," eMarketer analysts Cathy Boyle and Debra Aho Williamson take a deep look at Snapchat's usage data and talk about why some observers have expressed concern about audience growth.
In the latest episode of "Behind the Numbers," eMarketer analyst Victoria Petrock highlights developments in connected technology for the home. What's getting "smarter" and what does it mean for consumers?
eMarketer analyst Paul Verna provides an overview of the rapidly changing landscape of subscription video services in the latest episode of “Behind the Numbers.”
This episode of “Behind the Numbers” looks at a giant digital ad platform that is often overlooked—Amazon.com. eMarketer analysts Monica Peart and Cathy Boyle discuss the sleeping giant.
In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Bill Fisher talks about measurability and viewability in the UK.
An enriched augmented reality experience. Virtual spaces for chatting with friends. Improved chatbots and AI. These and other features were on the agenda at Facebook's annual developers' conference. eMarketer's Debra Aho Williamson reports from San Jose.
In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Lauren Fisher discusses the increasingly powerful targeting capabilities available to advertisers. From loosened restrictions on ISP tracking to the new “Snap to Store” product, is targeting getting creepy yet?
eMarketer analyst Paul Verna joins "Behind the Numbers" to discuss Amazon's deal to stream NFL games and the shifting shape of the live video landscape.
In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Cathy Boyle discusses trends in digital ad pricing, and where prices are rising most dramatically.