Now that AT&T's bid for Time Warner has been cleared, what other combinations may go through? In the latest episode of eMarketer's "Behind the Numbers" podcast, we discuss the shifting landscape and how will it affect the ways that viewers access and consume programming.
Recent surveys indicate new levels of concern among consumers and a heightened sense of awareness of the privacy risks of social network use. In the latest episode of "Behind the Numbers," we take a look at some of the latest data, and what it means (and doesn't mean) for Facebook.
Despite the abiding appeal of traditional linear TV, cinema, radio and offline games, many internet users in France and Germany now devote a major part of their time to online entertainment.
Music and social networking seem like a natural fit, yet when these worlds have collided the results have been disappointing. In the latest episode of "Behind the Numbers," we explore the reasons for those disappointments and contemplate what a successful music and social service might look like.
In the latest episode of the “Behind the Numbers” podcast, we discuss digital technology's impact on our well-being. The good, the bad and the solutions.
In the wake of the Cambridge Analytica controversy and Mark Zuckerberg’s testimony on Capitol Hill, eMarketer sat down with Carolyn Everson, vice president of global marketing at Facebook, to discuss the company’s relationship with advertisers and how it is working to balance targeted advertising and privacy.
Around the world, the 2018 FIFA World Cup will be watched via streaming, social and mobile, and through a virtual reality 360-degree VOD experience.
Younger baby boomers are not a digitally clueless bunch, but marketers cannot assume that they are as digitally active—or as mobile in their usage—as millennials and Gen Xers. Rather, they have their own distinctive ups and downs with digital.
In the latest episode of "Behind the Numbers," eMarketer principal analyst Lauren Fisher speaks with Meghann York, director of product marketing for Salesforce Marketing Cloud, about how artificial intelligence is being used to improve the customer experience, and why it's so important that marketers think about those experiences first, and the tech itself second.
In the latest episode of eMarketer's "Behind the Numbers" podcast, we discuss a series of TV commercials from industry giants like Uber and Facebook that attempt to acknowledge their mistakes and move on. But will these ads work?