eMarketer forecasting analyst Eric Haggstrom, vice president of content studio Paul Verna and vice president of forecasting Monica Peart talk about the peaking of US TV ad spending. Why has it stopped growing, how does cord-cutting contribute, and what makes video streaming services attractive? They then discuss the performance of Disney+ in its first week and Facebook's new peer-to-peer service Facebook Pay.
eMarketer junior analysts Blake Droesch and Lucy Koch join principal analyst Jillian Ryan to discuss whether companies still need a traditional CMO. What are the new responsibilities of the new CMO, and what can they do to thrive? Jillian, Blake and Lucy also talk about the smartphone shipment rebound and whether people prefer to watch the same content separately, or different content together.
eMarketer principal analysts Mark Dolliver, Andrew Lipsman and Nicole Perrin discuss Amazon's new grocery store, YouTube's new shopping ads, Instagram's new feature to take on TikTok, Google checking accounts, when we are most likely to get déjà vu and more.
eMarketer junior forecasting analyst Nazmul Islam and principal analyst Andrew Lipsman tell us the likelihood that your food delivery driver has eaten some of your meal. How are people using food delivery apps, and how can they make the unit economics work for everyone?
eMarketer principal analyst Debra Aho Williamson joins host and fellow principal analyst Nicole Perrin to discuss the advertisers that are driving the shift from traditional media ad spending to digital. Does the traditional narrative hold up that a long tail of small advertisers rocketed Facebook to Google to prominence, or are digital pure plays responsible for the shift?
eMarketer junior analyst Blake Droesch, principal analyst Andrew Lipsman and junior forecasting analyst Nazmul Islam explain how Americans’ social media behaviors are changing, whether teens are more likely to use TikTok vs. Facebook, the impact of Tumblr’s “Group Chats” and the likely popularity of Twitter’s new “Topics” feature.
eMarketer principal analysts Nicole Perrin and Andrew Lipsman explain how Amazon looks at advertising and how brands use the platform: What’s driving Amazon advertising, what are some blind spots, and are consumers still happy with the site’s ad experience? They also discuss the significance of a quality vs. personalized ad environment, Americans’ attitudes on Twitter’s recent political ads ban and whether we’re on the precipice of a retail jobs crisis.
eMarketer principal analysts Nicole Perrin and Yory Wurmser join vice president of content studio Paul Verna to chat about whether the ad industry has a fundamental problem, a possible solution for the struggling newspaper business, marketing strategies of the latest video streaming platforms, how to make parts of your car invisible and more.
eMarketer senior analyst Jasmine Enberg joins principal analyst Nicole Perrin to discuss a Pew Research Center survey about Americans’ opinions about social media and the news, and whether people really consider Facebook a go-to source of information about current events.
Getty Images CMO Gene Foca joins eMarketer executive editor Rimma Kats to discuss why companies shouldn’t chase after the latest “must have” tools and why you shouldn’t overspend on a marketing stack.
eMarketer principal analyst Andrew Lipsman joins the show to argue that Facebook’s decision to continue allowing politicians to lie in paid placements is a mistake, and to talk about Twitter’s very different new policy. We also catch up on earnings reports from major US digital ad sellers.
eMarketer senior analyst Paul Briggs and analyst Ross Benes agree on many things, but NOT Netflix’s plans for 2020. Will the streaming platform stick to its subscription guns or finally adopt advertising? Hear their opposing viewpoints on this topic.
eMarketer principal analyst Nicole Perrin interviews fellow principal analyst Lauren Fisher about our latest estimates of US advertiser spending on programmatic digital display ads. Nicole talks to Lauren about the history of the forecast and what programmatic trends mean for advertisers and consumers alike.
eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch discuss whether influencers have too many fake followers to be worthwhile, TikTok’s race to expand its ad sales team, and whether fake reviews for skincare products should give consumers pause.
eMarketer principal analyst Victoria Petrock shares the latest on biometric marketing, including business applications of the latest physiological and behavioral identification techniques.
eMarketer principal analysts Mark Dolliver and Nicole Perrin and junior analyst Blake Droesch discuss how moderation plays into online communities, analyze Snapchat’s Q3 results and shed light on how streaming services are gearing up for the next front in the streaming wars.
eMarketer principal analyst Mark Dolliver and vice president of research Jennifer Pearson discuss young people: why they don't always want to be reachable, how many think their parents are addicted to their devices, why they stay on social media despite resenting it and more.
eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch explain whether people (and advertisers) should get excited about the new social media phenomenon TikTok. They also discuss Instagram’s new messaging app Threads, Facebook’s potential rebrand, Snapchat’s new dynamic ads and more.
eMarketer analyst Ross Benes and forecasting analyst Eric Haggstrom share their takeaways on Netflix’s latest earnings report—the company’s last before a wave of competitors is expected to reshape the market. They also discuss Q3 video trends and eMarketer’s first-ever connected TV advertising forecast.
eMarketer principal analysts Nicole Perrin and Jillian Ryan explain how email is changing in usage, measurement and personalization. They also discuss Netflix Q3 earnings, how companies struggle to top Google's search results and what matters to consumers when buying a new smartphone.