Walmart and Delta have adopted VR for effective, immersive employee training, though high upfront costs may deter smaller companies.
Podcasts surge in B2B marketing: 36% of B2B marketers plan to use them, citing flexibility and trust-building attributes.
Netflix saw a 16.8% increase in digital ad revenue in Q2 2024, marking the fourth consecutive quarter of growth, according to the company’s earnings.
DirecTV signals a broader pay TV battle with Disney: The company filed an FCC complaint against Disney for anticompetitive practices regarding carriage fees.
Performers win key concessions, but holdouts like Disney and EA signal a slower path toward industry changes.
Roblox wants to be an ecommerce platform: After a pilottesting physical goods sales with Walmart and E.l.f. Beauty, the gaming platform sees big potential in online sales.
Declining political support and economic reliance on the platform suggest a ban may be unlikely, despite ongoing legal threats.
The Trade Desk is developing a CTV operating system: Its ambitions could trigger a new age in CTV advertising and potentially upend the balance of power.
Tailored emails drive engagement: Industry KPI data shows that journey-, behavior-, and attribute-based personalization vastly outperform generic emails.
TikTok boosts movie success: The platform drives theater attendance and ticket sales, especially among younger audiences.
On today's podcast episode, we discuss what was behind the impressive first half of the year growth in out-of-home (OOH) advertising, how the medium is different from before the pandemic, the benefits of OOH TV, and what we can expect from the next few years. Tune in to the discussion with host Marcus Johnson and analyst Yory Wurmser.
39% of US creators have been approached to work on paid political content for either this election year, past election years, or both, according to June 2024 data by Censuswide and Billion Dollar Boy.
Disney’s carriage fee dispute game plan: The company blocked access to ESPN and more for DirecTV customers, flexing its power over pay TV providers.
On today's podcast episode, we discuss how the new NBA media rights deal will affect all the different players, the concept of consumer modes, how much Google’s ‘AI Overviews’ will affect publishers, what will happen to X’s user base next year, the state of America’s vacation culture, and more. Tune in to the discussion with host Marcus Johnson, forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Roblox plants deeper roots in the creator economy: The video game platform is at a fascinating crossroads of gaming and digital advertising.
What the rise of piracy says about streaming: Major streaming services helped take down several popular piracy sites last week.
Next year, US monthly social network users will reach 236.4 million, exceeding the 228.6 million linear TV viewers, according to our June 2024 forecast.
Here are some CTV tools helping marketers keep up.
Name, image, and likeness deals keep attracting brands to college sports: Powerade signed 35 college athletes and struck a deal with March Madness.