Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Spotify says no to audiobook ad space

The news: Spotify isn’t planning to bring ads to audiobooks—for now. In an interview with Axios, the company’s head of music and audiobooks, David Kaefer, said, “advertising is not really a model we’re thinking about” for this product.

  • Axios also reviewed internal Spotify documents revealing that the company is paying hundreds of millions annually to audiobook publishers for distribution rights.
  • Despite these steep costs, the company said Premium users who engage with audiobooks spent five extra hours on the platform in the first 60 days after starting a book. Audiobook engagement has reportedly exceeded Spotify’s expectations, but the firm hasn’t revealed how many users engage with the format.

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!