The news: Ad-supported streaming services (AVOD) are gaining increased adoption as consumers seek to cut subscription costs, per new research from Parks Associates.

• The study, which surveyed 8,000 US internet households, found that 57% of users across leading platforms—including Warner Bros. Discovery’s Max, Netflix, Disney+, and Hulu—now subscribe to ad-supported tiers.
• Roughly 25% of these subscribers chose AVOD to save money, while a similar percentage were drawn by promotional offers or bundled services.