The US economy hits speed bumps: A flurry of news events, a slowing labor market, and lackluster consumer confidence numbers are making it harder for retailers to convince consumers to spend.
Consumers are feeling the squeeze of the rising cost of subscriptions. Nearly seven in 10 (67%) US consumers saw at least one of their subscription services increase their cost, per March 2024 survey by CNET. Meanwhile, more than half (52%) of US adults have canceled a streaming service subscription because of increased pricing, per October 2023 data by TransUnion and Dynata.
Prime Video’s ad model positions Amazon against Netflix: Targeted ads and competitive pricing drive substantial revenue growth in the streaming market.
Roku soars ahead in Q2: The platform is second only to Hulu and YouTube in CTV ad spending. Its earnings revealed interesting findings about viewing habits.
On today's podcast episode, we discuss the likelihood of people using OpenAI's new SearchGPT, how much of a minefield dynamic pricing is, if its better for shoppers to have fewer choices, Harley Davidson waiting for customers to age in to the brand, how Olympic athletes are changing, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian, and analysts Evelyn Mitchell-Wolf, and Max Willens.
53% of B2C CMOs and 41% B2B CMOs worldwide said poor corporate financial performance would likely impact marketing planning and spending, per Q1 2024 data from CMO Council and Zeta Global.
Mattel is banking on in-store retail to uplift holiday sales, while Kimberly-Clark is building its profile through storytelling-driven ads. McDonald’s drawing customers to its loyalty program thanks to gamified features in its mobile app. Here are three insights from each company’s most recent earnings and what marketers can learn.
Here are four takeaways and brand examples to guide your full-funnel creative strategy.
Strong Q2 performance highlights Meta's resilience: Revenue and user growth indicate the social media giant’s robust health.
Amazon misses sales expectations as shoppers trade down to cheaper products: The retailer is trying to win over price-conscious customers with more sales events and a soon-to-be-launched budget marketplace.
Most Gen Zers rely on AI for financial advice. Banks that offer AI-powered tools may have a major growth opportunity.
The tech can improve the checkout solution’s accuracy, removing potential customer frustrations
On today's podcast episode, we discuss what was behind Google performing so well in Q2, why YouTube is doing so well, and ranking the impact of AI at the search giant. Tune in to the discussion with host Marcus Johnson and analyst Evelyn Mitchell-Wolf.
Following an all-time high of $41 billion in 2023, US K-12 back-to-school retail spending will drop to $39 billion this year, according to July 2024 data from the National Retail Federation (NRF) and Prosper Insights & Analytics.
An evolved form of omnichannel retail, adaptive retail tailors shopping experiences to meet the specific wants and needs of each customer by offering convenience, personalization, and a seamless shopping experience no matter how they choose to shop.
Amazon, Walmart, and Stitch Fix lead retailers when it comes to AI implementation: But retailers of all sizes are leveraging the technology to drive sales and improve CX, according to a report provided exclusively to EMARKETER.
“The creator economy is at an inflection point,” our analyst Jasmine Enberg said on our “Beyond Brand Deals: How Marketers Can Navigate the New Creator Economy” webinar. “We’re at a moment now where it seems like every marketer has recognized that they need to be working with creators.”
Instacart launches new ad formats to help CPGs drive impulse purchases: The delivery platform will roll out shoppable recipes, occasions, and bundles to facilitate discovery and boost brand engagement.
Microsoft reports strong Q4 FY24 results with 19% surge in search and ads: The company’s next challenge will be to prove its AI investments can fuel continued growth.