Healthcare and pharma ad spending will eclipse $30B this year: Even as advertisers spend more on digital channels, traditional media will remain a big focus for healthcare and pharma due to the older demographics they target.
Eli Lilly’s blockbuster GLP-1 sales fell short of expectations in Q3: The pharma giant blames wholesalers for not buying more drugs. We think the rise of compounded GLP-1s is also a factor.
Amazon grows ad revenues by 19% in Q3: Sports, shoppable ads, and live news bolster its appeal to advertisers.
Election spending caused CPMs to surge: Faced with high costs and a noisy environment, brands experimented with new channels.
Apple feels the pain of Apple TV+ struggles: Its Q4 revenues missed the mark in some divisions including Services, which includes advertising.
Nielsen’s dominance begins to crack: A survey shows advertisers gaining confidence in the measurement firm’s biggest competitors.
Comcast Q3 performance fueled by streaming and live sports: Olympics and Peacock growth attract high-value audiences for advertisers.
Mango replaces some human models with genAI: The retailer is bullish on the technology’s ability to speed up content creation and reduce costs, despite some skepticism from consumers
Revenue from services contributed over a quarter of its Q4 revenue, offsetting slower iPhone sales and delayed AI rollouts.
Its record infrastructure spending shows a commitment to AI’s “once-in-a-lifetime” opportunity.
US real-time payment transaction volume will nearly quadruple between 2023 and 2028, according to GlobalData and ACI Worldwide.
As more consumers use voice assistants for shopping, brands should make sure their products are shoppable via voice, either on websites like Amazon or on their own sites.
Meta’s strong earnings have one dark spot: Slow user growth made investors flinch as competition for consumer attention peaks.
Record Prime Day sales, booming ad business powered Amazon to Q3 earnings beat: The retailer expects to carry that momentum into Q4.
While this is a win for Klarna, merchants may not want to take on the higher transaction costs that sometimes come with BNPL plans
Even so, it’s laying off workers as it dives into value-added services and non-card payments
Recent acquisitions and service launches will help it maintain momentum
Understanding these moments gives banks a chance to forge emotional connections.
AI and ad revenues lift Microsoft’s fiscal Q1: Company’s AI-powered ad platforms draw advertisers amid enterprise cloud gains.