On today's podcast episode, we discuss how Spotify reached sustained profitability, what a “deluxe” tier might look like, and where the audio streaming giant goes from here. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.
This year 100.1 million people in the US will use generative AI at least once per month, up nearly 900% from 7.8 million in 2022, per our June 2024 forecast.
Best Buy gave its sponsored product listings the most prominent visibility compared with other retail sites, according to a Q3 2023 to Q1 2024 study from Crealytics.
Last week, YouTube reported that ad revenues were up 13% YoY to $8.7 billion and connected TV (CTV) views grew 130%, demonstrating the platform’s massive potential for advertisers. Between Shorts, YouTube’s flagship short videos that competes with TikTok and Instagram Reels, and its foray into CTV, YouTube is central to digital advertising. Here are five charts demonstrating just how big YouTube’s reach is.
Influencer marketing can help payment brands shore up their marketing strategies now before their ad budget growth slows.
Sam’s Club Member Access Platform (MAP) is launching display ads within its Scan & Go mobile checkout experience as an expansion of its omnichannel retail media formats. The move puts smartphones at the center of in-store retail media advertising, a move more retailers will likely make.
As consumers turn to social and retail media for discovery over traditional search engines, marketers face a shifting omnichannel advertising landscape. Effective strategies and the right measurement partners are crucial for optimizing cross-platform efforts and gaining holistic campaign insights.
In today’s episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the longevity of subscription services and loyalty programs from both a client and corporate perspective. How many subscriptions can people afford, and how much can companies afford to give away as part of their loyalty programs?
McDonald’s sales fell for the first time since 2020: The company’s overreliance on price hikes led it to lose its “value leadership” positioning. Reestablishing that role is the key to its turnaround.
TikTok ramps up lobbying in bid to halt its US ban: Bloomberg reports heavy spending on lawyers and ad campaigns to sway public opinion.
The biggest Prime Day on record gave loyal consumers even more of a reason to love Amazon. Millennials shopped more conservatively during the sale this year, yet continued spending at other retailers. Meanwhile, retail competitors rode the wave of heightened buying intent. Here are five key stats on Prime Day that you didn’t know.
Walmart+ Week member participation rose thanks to popularity with wealthy shoppers: While Amazon’s Prime Day sale attracted twice as many participants, its lead is narrowing.
While some consumers’ finances are improving, other consumers are falling deeper into debt
The prototype AI search engine could reshape search dynamics by offering a more conversational and customizable user experience.
“Amazon is in such a unique position to give us an idea of broader consumer sentiment because of their scale and reach,” our analyst Sarah Marzano said on an episode of the “Behind the Numbers: Reimagining Retail” podcast. This year, nearly three-quarters (72.7%) of all US households will be Prime members, according to our July 2024 forecast. “If we examine the behaviors that emerge from Prime Day, we get a good sense of how consumers are feeling.”
21% of marketers worldwide will revolve US sponsorship efforts around the Olympics this year, putting it ahead of the NFL (20%) and NBA (18%), per January 2024 data from Genius Sports.
On today's podcast episode, we discuss what to make of Google deciding to keep cookies, whether a Spotify for movies service could work, if people will want to have a conversation with their newspaper, if Disney can be as addictive as Netflix, why there are more Olympic teams than countries, and more. Tune in to the discussion with host Marcus Johnson, our analysts Ross Benes and Blake Droesch, and vice president of content Paul Verna.
“Deadpool & Wolverine” comes out this week, following a number of cross-promotional activations that have taken advantage of star Ryan Reynolds’ ad prowess. Marketing surrounding “Deadpool & Wolverine” borrows a page from the pink playbook used by “Barbie” ahead of its release a year ago.
Women are more likely than men to take actions after watching a TikTok, according to April 2024 data from DISQO.