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EMARKETER

Which retailers benefited most from Prime Day 2022?

Article by Sara Lebow  |  Sep 15, 2022
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Which retailers benefited most from Prime Day 2022?
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Topics
Groceries & Consumer Products (CPG)
Holiday & Seasonal Shopping
Consumer Behavior
United States

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Prime Day is Amazon’s biggest sales event, but it offers other retailers a boost as well. This year, 44% of Prime Day digital buyers in the US considered shopping only on Amazon, while 32% checked out Walmart and 24% browsed Target as well.

Other Retailers With Which US Digital Buyers Considered Shopping During Amazon Prime Day 2022* (% of respondents)
E-Mail ChartDownload

Beyond the chart: That means a 56% majority of Prime Day digital buyers weren’t married to the deals or inventory on Amazon.

It’s a boon for Target and Walmart, which we forecast will bring in $22.07 billion and $66.46 billion in US retail ecommerce sales this year, respectively. Amazon’s $397.43 billion will leave both retailers in the dust.

More like this:

Read yesterday’s Chart of the Day here.

Methodology: Data is from the July 2022 Numerator "Amazon Prime Day 2022 Recap Report." During July 12-15, 2022, Numerator surveyed 6,065 US consumers who shopped during Amazon Prime Day 2022 (July 12-13, 2022).

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