Google to crack down on advertisers promoting annoying content: Its new policies could be a win for consumers—not to mention the search giant’s bottom line.
TikTok commands attention in the UK market: Though it doesn’t make the top 10 among mobile apps in terms of consumer reach, the app leads in time spent per user.
Venmo is the dominant P2P payment app in the US, with 52.2% of all P2P mobile payment users in 2022.
On today's episode, we discuss Facebook's plan to be cool again, Amazon testing a TikTok-style feed, what to make of the price of Netflix with ads, WhatsApp's superpowers in India, TikTok and YouTube making TV their new home, an unpopular opinion about ad-free social media, the most livable cities in the world, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Evelyn Mitchell and Max Willens.
In this video, Skai’s™ Margo Kahnrose, who, as CMO, leads global marketing for the company, shares why closed, opt-in ecosystems provide high return on ad spend and high engagement. Kahnrose, who has over 15 years of experience in marketing, branding, communications, and lead generation across various enterprise and consumer goods industries, also explains why omnichannel capability, media neutrality, and an efficient, real-time approach to measurement are a must when looking for an advertising technology partner.
Facebook is still the king of social commerce in the US. More than 60% of US social media users ages 14 and older will make a purchase via the platform this year, and about 40% will do so via its sister app Instagram. TikTok will grow the fastest in this regard, drawing nearly one-quarter of social buyers in that age group.
Retailers struggle to determine which items to keep in stock: With many working to shrink their swollen inventory stockpiles, some are cutting back on their fall and winter orders.
Grocery ecommerce has permanently accelerated and will approach 10% penetration in 2022. Ecommerce may still be a minor channel for food and beverage sales at 5.5% penetration, but the broader grocery market includes major sub-categories like pet products (36.0%) and health and personal care (16.5%), where ecommerce is a critical channel.
Chipmakers warn of worst downturn in a decade: Recovery from shortages was expected by late 2022, but chip manufacturers are bracing for tougher times as supply chains are challenged by economic uncertainty and political conflict.
We forecast that there will be over 25 million US Apple Watch users this year, nearly half of all US smartwatch users. But Apple is seeking a bigger piece of the pie, leaning into health and safety features with its latest Watch devices to attract new (and current) users.
Changing content consumption patterns are bending media and entertainment ad spending in different directions.
SkyTab POS offers hardware products, value-added services, and integrations with third-party business solutions.
It will disrupt the bank’s plans for digital expansion, growth in the US, and drive for a younger customer base.
The programs are a part of Project REACh and can help Citi make up for potential losses in the event of an economic downturn.
OOH ad spending is getting back to where it once belonged. Prior to the pandemic, OOH was steadily growing, which was impressive for a medium still primarily rooted in traditional ad buying.
Thanks to the pandemic and rising inflation, customer behavior seems more erratic than ever. Customers are not great at saying what they want, and understanding the motivations behind their purchases is difficult.
While Amazon Prime Day was bigger than ever this year, one key category took a hit. Electronics sales decreased by 5% from last Prime Day, while growth shot past 25% in home, garden, and tools, as well as in beauty and health.
We detail why Signify Health’s physician network is important to CVS, and how the purchase will help Aetna contend with Humana.
Value-based care for seniors and Medicare members helps Walmart keep pace with Walgreens and CVS.
Meta faces litany of fines in EU: Ireland fines Instagram $403 million for exposing underage users’ personal data. Persistent privacy penalties and lack of user protection could diminish Meta’s wider metaverse ambitions.