Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Shift4’s all-in-one restaurant POS caters to evolving consumer payment trends

The news: Payment technology provider Shift4 launched SkyTab POS, a suite of restaurant-focused point-of-sale (POS) solutions, per a press release. SkyTab POS was already in use at major stadiums, but it’s now available to all businesses.

  • Hardware includes the SkyTab POS workstation, the SkyTab Mobile handheld device, and SkyTab Glass tablet option.
  • The software supports ordering and reservations, either online or in person, and QR code payments. It also offers solutions for marketing and loyalty, reporting and analytics, and employee management.
  • Restaurants can also use third-party integrations with several property management systems (PMS) and online ordering apps like DoorDash through SkyTap’s built-in Marketplace.

Why it’s worth watching: Declining cash use and higher demand for vertical-specific offerings have led payment providers like Block and Adyen to invest more in restaurant solutions. SkyTab can help Shift4 compete more aggressively with these providers.

  • The share of POS payments made with cash in North America fell 3.5% year over year (YoY) in 2021, per FIS. And between 2021 and 2025, cash use is expected to tumble 45%.
  • That makes supporting digital ordering and payments a must for restaurants: 54% of restaurant franchise owners said mobile ordering was a key area of investment for 2022, per TD Bank.

Why this could succeed: SkyTab POS’s comprehensive product suite can appeal to restaurants.

  • SkyTab POS lets restaurants avoid having to purchase external business tools, which can be more expensive.
  • Combining POS functions with value-added services can also help restaurants avoid costs from connecting third-party business services. These savings could be critical for restaurants if the US economy enters a downturn.
  • Connecting third-party business service providers can also be complex and time-consuming for restaurants—especially for those with limited staff.

Go deeper: Check out our Point-of-Sale report and our Small-Business Payment Disruptors report to learn more about the key payment trends we’re keeping a close eye on.

This article originally appeared in Insider Intelligence's Payments Innovation Briefing—a daily recap of top stories reshaping the payments industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account