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EMARKETER

Temu faces EU investigation into addictive design features and regulatory compliance

Article by Grace Harmon  |  Oct 31, 2024
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Temu faces EU investigation into addictive design features and regulatory compliance
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Digital Shoppers & Buyers
Digital Advertising
Europe

The news: The European Commission (EC) opened a formal investigation into Temu’s potentially addictive interface design.

  • The EC is evaluating whether Temu’s gamified reward programs and infinite scroll design have negative consequences for users.
  • It’s also looking into whether Temu is regulating sales of illegal products on its low-cost ecommerce marketplace.

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