The trend: There’s been no shortage of major cybersecurity incidents impacting banking operations and disrupting customers’ access to funds this year. 

And that worries consumers—they’re more concerned about protecting their financial and banking data from hackers than any other type of personal information, per a Bitdefender study.

The opportunity: Educating customers about cybersecurity not only safeguards their financial well-being but also strengthens their confidence in and loyalty to the FI.