Publicis purchases influencer marketing platform Captiv8: The deal highlights that marketers are seeing influencers as a must-have for brand growth.
US TikTok Shop employees prepare for layoffs: Tariffs and de minimis changes have pushed the platform’s ambitious commerce goal further out of reach.
Amazon shrugs off economic pressure: The retail giant says it hasn’t seen any meaningful average selling price increases, nor have shoppers pulled back spending.
Google expands ads into AI Mode: But marketers lack visibility into performance as analytics gaps persist.
Competitors are moving in on Apple’s home iPhone turf.
The average vehicle age keeps climbing in the US: Advance Auto Parts is banking on maintenance and repair to help it steer clear of macroeconomic speed bumps.
The partnership could spark a consumer hardware revolution, but success hinges on delivering a worthwhile alternative to existing smartphones
Medtronic spins out diabetes business into D2C company: Amid growing diabetes diagnoses, Medtronic is doubling down on its focus with a device company dedicated to helping consumers with diabetes.
Clinicians want more support from pharma, but not via in-person sales meetings: Marketers need to create content that will proactively answer doctors’ questions about a drug’s cost/insurance coverage and how patients are responding to the treatment.
Novo, Lilly, and PBMs take steps to reduce GLP-1 drug prices: Players in the weight loss drug market are likely OK with cutting back on prices considering the potential to reach tens of millions of patients.
Android XR gives Google a reboot, but the ghost of Glass lingers: Packed with features and a fashion-forward focus, Google’s smart glasses will have to outshine Meta—and escape its own past.
MNTN debuts as a public company with a $1.6 billion valuation: Its performance-focused CTV adtech aims to bring small businesses into streaming.
New subscription links inside the iOS app are already driving Premium spikes, showing how much Apple’s restrictions held developers back.
NBCU looks to secure MLB rights after ESPN backs out: The deal would position NBCU as a one-stop shop for sports, enhancing its value for advertisers.
Clucking strong in a soft market: Chicken-focused restaurants are drawing more visits than other fast-casual chains with a winning formula of value, variety, and innovation.
Ralph Lauren and Canada Goose defied luxury slowdown in Q1: But tariffs and uncertainty could reverse that momentum.
Nike resumes selling on Amazon as tariffs threaten its turnaround: The brand is betting that an expanded retail presence will soften the blow of higher prices.
51% of global shoppers say the top reason they shop in-store is to experience products firsthand before buying, according to February data from Criteo.
GenAI’s growth means everyday content generation could divert precious resources, with utilities quietly shifting the cost burden to households
Lowe’s expects to push past stiff headwinds this year: The retailer maintained its guidance of flat to 1% YoY comparable sales growth despite a stagnant housing market and macro uncertainty.